Pop-Tarts Café Pops Up in Times Square with a Spin on New York Dishes

Pop-Tarts is taking tastes way beyond the toaster, with sweet twists on classic New York dishes and young adult favourites – like pizza, cheesecake and burritos. For a limited time, fans can experience the popular toaster pastries in these totally unexpected ways when Kellogg’s NYC restaurant in Times Square is transformed into Pop-Tarts Café from February 21 through February 26.

“From fruity to new coffeelicious flavours, Pop-Tarts appeal to a wide range of palates,” said Angela Gusse, director of marketing for Pop-Tarts. “By reimagining recipes we know our fans love, we’re proving that there’s no limit to enjoying the toaster pastries. Pop-Tarts Café is an exciting dining experience that showcases the best ways to play with food – we can’t wait to see fans’ reactions.”

In addition to swag for sale and small surprises to make every order special, there will be no shortage of ways for people to enjoy the tasty pastries at Pop-Tarts Café.

Pop-Tarts is also helping to make local college students’ Friday night a bit toastier with a one-time offer in partnership with UberEATS.

On February 24 from 8 – 10 p.m. ET, those who need a late-night study snack but can’t make it to Pop-Tarts Café can order a free Pop-Tarts Burrito to be delivered directly to their door. The offer will be available to 600 lucky students on six NYC campuses when the app is opened on university grounds.

Source: Kellogg Company

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