Price Chopper Indroduces Spot About Discount Holiday Groceries Shopping

New York-based advertising agency DeVito/Verdi has created a humorous advertising spot for discount grocers, Price Chopper.

Just for the holiday season, this ad sheds the reputation that discount grocers stock poor quality meat and supplies.

In the ad, a mom is getting ready to bring out a holiday meal for her family when she informs her family that they are having ‘cheap meat’, ‘cheap yams’, and ‘cheap sides’.

Her children then break into excitement with dramatic, over-the-top reactions.

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