Pulsin makes nutritionally balanced, plant-based fruit, nut and protein bars and powders. It jostles for position in a saturated marketplace of health foods and snacking aisles. With a distinctive brand and loyal customer base already established, Pulsin needed help attracting new customers, communicating functional benefits and differentiating product ranges.
Buddy kept elements of Pulsin’s brand personality, turning some up and others down to achieve a more balanced identity. Alongside this, Buddy restructured the pack architecture, making the on-pack messaging clearer and punchier, highlighting the functional elements of each product.