The month of January will see Seedlip and Virgin Atlantic Clubhouse partner with some of the most influential Bartenders in Los Angeles to curate bespoke non-alcoholic cocktails for Virgin Atlantic Clubhouse guests, with the launch of a pop-up bar.
Founded by Ben Branson in the English countryside to solve the dilemma of ‘What to drink when you’re not drinking’, Seedlip launched in London in late 2015 and earlier this year opened their first US office in Los Angeles to continue pioneering the global explosion of the non-alcoholic movement.
Using the three non-alcoholic spirits in the range, Seedlip Spice 94, Seedlip Garden 108 and newest Seedlip Grove 42, the new menu will consist of cocktails crafted by Harvard & Stone, Bibo Ergo Sum, Broken Shaker, Inko Nito and Malibu Beach Inn.
From January 21-27th, the Virgin Atlantic LAX Clubhouse will offer varied health and wellness programs featuring guest shifts and masterclasses from top industry bartenders and follows the recent announcement of Seedlip cocktails now served across all cabins on all Virgin Atlantic flights.
Founder Ben Branson says: “So proud to be partnering with some of Los Angeles’ most talented Bartenders to offer grown-up alcohol-free serves to passengers who are looking for proper adult options when they’re travelling.”
Virgin Atlantic’s Food and Beverage Manager, Mark Murphy says: “Virgin Atlantic is always on the lookout for new and exciting ways to bring innovation to our customers. With the popularity of the no-alcohol cocktail movement, we have been keen to find a way to bring this to life for our guest and teaming up with Seedlip is the perfect partnership. Together we will lead the way to create a world class experience by partnering with some of the most exclusive bars in LA and delivering our passengers a selection of zero alcohol alternatives in our LAX Clubhouse.”
As an ode to the post-holiday season, each of the participating establishments will feature their respective Seedlip cocktails on menu and invite Angelenos to partake in the Seedlip cheer throughout the month of January.