Stoli Unveils First Complete Packaging Re-Design in More than 80 Years

Wbl41M9g_400x400For the first time since the brand’s inception more than eighty years ago, Stoli Vodka has revealed a completely re-designed bottle and packaging for the full range of Stolichnaya Premium Vodka products. The new bottle design features new elements that contemporize the brand for the millennial audience, while remaining true to Stoli’s longstanding heritage as an iconic vodka pioneer. The re-designed packaging was unveiled today during the 2015 TFWA World Exhibition and Conference in Cannes.

Stoli will roll out this striking new design for the Stoli portfolio worldwide, including the flagship Stoli Vodka and the full range of category-leading flavors in the US, beginning in November 2015 with full distribution by early 2016. The new bottle is an evolution of the original iconic version that has remained unchanged for nearly 80 years. Significant upgraded features include:

  • Sleek Bottle Profile – A taller and more elegant bottle shape with an embossed brand “Stoli” logo on the neck. The new design improves both pouring and control for bartenders with the use of anti-slip embossing on the neck and base.
  • Enhanced On/Off Premise Visibility – A new craft label texture, bold upgrade of the main Stolichnaya logo and subtle nuance details throughout the design better stand out to customers at point of purchase. The Stoli flavored products are also now color-coded on the neck to match the flavor for easier on-shelf product identification.
  • Re-designed Label – A revised premium paper front and back label highlighting Stoli’s heritage and quality credentials including its qualification as a Certified Alpha Grade spirit, the highest quality level a spirit can reach.

“Any well-known brand of status and longevity should regularly update packaging to stay relevant to modern design trends and consumer tastes,” said Lori Tieszen, chief marketing officer, Stoli Group USA. “We want to ensure that the extraordinary vodka we have inside of our bottle is supported by a packaging that’s equally as extraordinary.  The new design celebrates Stoli’s authentic and pioneering heritage while making a bold visual statement reflecting our status as The Vodka.”

Added Tieszen, “In redesigning our packaging, we sought input from some of the world’s top bartenders to ensure that the bottle was not only aesthetically pleasing, but included practical enhancements for our partners within the trade.”

“The Vodka,” is a title celebrated by Stoli as a brand that has pioneered the vodka category since its inception in 1938. Stolichnaya was the original premium imported vodka in the United States, the first vodka brand in space, and the first brand to launch flavored vodkas in the 1960s.

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