Sun Branding Solutions Acquire

Homepage MacSun Branding Solutions announced that it has acquired food specification software business, is a software tool which collects, manages and distributes product information such as specification details, nutritional data and packaging information.

The solution is offered as a cloud-based subscription model, with information housed in the software available over the web 24 hours a day. A key strength of is its ability to delegate responsibilities. This delegation capability extends through multiple tiers in the supply chain for both raw materials and packaging, enabling traceability and speed of communication. complements Sun Branding Solutions’ existing Legal, Regulatory, and Packaging Technology services and represents a move by the business to redefine the level of capability and service clients should expect from a cost effective supply chain management solution.

PortalDarren Heathcote, business unit director at Sun Branding Solutions, said: “We are excited to add to our portfolio of legal, packaging innovation, and ODIN artwork management solutions. Our combined complementary expertise means we are uniquely placed to offer clients a compelling holistic solution for any of their needs associated with launching products, regardless of their position in the supply chain.

“The recent horsemeat scandal has shown how complex the challenges of managing the supply chain can be, and’s ability to delegate responsibilities will provide a beneficial solution to this. The demands on the food retail industry are evolving faster now than at any time in the past and the need to maintain and easily provide accurate product data has never been greater.

“Sun Branding Solutions has extensive experience in this sector and also understand the challenges the industry has in ensuring compliance with rapidly changing legislative landscape, like the upcoming Food Information Regulations. We’re confident that with our customers will be able to meet these challenges and give themselves a real competitive advantage.”

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