Budweiser Unveils Experiential Campaigns For the 2014 FIFA World Cup

Budweiser Unveils Experiential Campaigns For the 2014 FIFA World Cup

Budweiser, the official beer of the 2014 FIFA World Cup, has unveiled two experiential marketing initiatives to support its wider Rise As One FIFA World Cup campaign. The first, aimed at bringing consumers closer to the FIFA World Cup, is the Budweiser Challenger which creates an in-store theatre experience. The Budweiser Challenger will challenge consumers […]

Coca‑Cola Launches Football Promotion To Celebrate 2014 FIFA World Cup

Coca‑Cola Launches Football Promotion To Celebrate 2014 FIFA World Cup

To celebrate the 2014 FIFA World Cup, Coca‑Cola Great Britain is giving consumers the chance to win up to one million limited edition Coca‑Cola footballs in the run up to the tournament. Through the promotion Coca‑Cola hopes to inspire people through the 2014 FIFA World Cup to be active this summer. The Win A Ball […]

Coca-Cola Releases ‘The World Is Ours’ For 2014 FIFA World Cup Campaign

Coca-Cola Releases ‘The World Is Ours’ For 2014 FIFA World Cup Campaign

Coca-Cola has joined forces with internationally acclaimed singer-songwriter Aloe Blacc, to launch ‘The World is Ours’ – a mash up of a newly written and recorded Aloe Blacc song combined with lyrics and sounds from the original version of ‘The World Is Ours’ by David Correy and Monobloco. The beat for ‘The World is Ours’ […]

Coca-Cola Launches “The World’s Cup”

Coca-Cola Launches “The World’s Cup”

The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through “The World’s Cup” campaign, Coca-Cola will create unrivalled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup ever. “The World’s Cup” will […]

Budweiser & FOX Sports Bring Rise As One To Life

Budweiser & FOX Sports Bring Rise As One To Life

Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, unveiled an all new partnership with FOX Sports for a groundbreaking documentary series showcasing six of the most unique football stories from around the globe. The new series, which will air in more than 55 countries around the world, is part of Budweiser’s […]

Powerade Teams Up with Andrés Iniesta for 2014 FIFA World Cup Campaign

Powerade Teams Up with Andrés Iniesta for 2014 FIFA World Cup Campaign

Andrés Iniesta who memorably scored Spain’s winning goal in the 2010 FIFA World Cup Final, will be featured in the new Powerade campaign “There’s Power in Every Game.” Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup will tell the stories of footballers who have overcome adversity to lift their […]

Coca-Cola Unveils Special Edition Mini-Bottles For The 2014 World Cup

Coca-Cola Unveils Special Edition Mini-Bottles For The 2014 World Cup

Coca-Cola will unveil 18 special edition mini-bottles in Brazil on Wednesday to commemorate the country’s hosting of the 2014 FIFA World Cup in June. The bottles, which do not contain soda, feature designs inspired by the flags of previous host countries like Argentina and Japan, and future hosts including Brazil, Russia, and Qatar. They come […]