Coca-Cola Serves-up ‘Reasons to Believe’ Brand Campaign

Coca-Cola Serves-up ‘Reasons to Believe’ Brand Campaign

Coca-Cola is launching a multi-channel brand campaign dubbed “Reasons to Believe”, a push designed to remind consumers there is more good than bad in the world. The new ad campaign centres around a 60-second TV spot, soundtracked by a child choir version of Candi Staton’s 1986 single “You Got the Love”. It shows negative vignettes – such […]