Sweetwater Brewing Company has tapped 22squared in creating the beer-maker’s first-ever cannabis strain flavoured drink, called ‘420 Strain: G13 IPA.’ “Brands typically approach ad agencies for messaging and campaign development after the product has been established,” says John Stapleton, director of innovation and design at 22squared. “In this case, we were the integral partner on […]
Independent agency 22sqaured, with offices in Atlanta and Tampa, is turning its holiday card into a gift to help feed the hungry. The agency has created a special Instagram account, @TheFeedThatFeeds, featuring pictures of dishes from top chefs and bakers in the Tampa and Atlanta areas. Every time a viewer likes one of the food […]
The Krystal Company, famous in the South for its iconic square burgers, has launched a new advertising campaign and new tagline designed to introduce the brand to new millennial consumers. The new slogan “Krystal. Stupid Good”, leverages the social media vernacular which generally means that something is so good that it’s stupid —hence “stupid good”. The […]