Bud Light Debuts New Creative by Weiden + Kennedy for NFL Season

Bud Light Debuts New Creative by Weiden + Kennedy for NFL Season

Bud Light released four new ads just in time for NFL Kick-Off. The new spots by Weiden + Kennedy, highlight Bud Light’s crisp taste and a refreshed Bud Light Platinum. The product-focused spots, “Recline” and “Crispy,” emphasise the crisp, refreshing taste of Bud Light capped off by the Bud Knight out of his armour. Both […]

Spotify Launches First Global Dynamic Audio Campaign with Michelob Ultra

Spotify Launches First Global Dynamic Audio Campaign with Michelob Ultra

Spotify is partnering with AB InBev and Dentsu Aegis Network to create its first global dynamic audio campaign in support of low-calorie beer brand Michelob Ultra. The Michelob Marathon seeks to capitalise on growing consumer appetite for healthy alternatives among those seeking to balance care of their bodies with an active social life. To do so personalised content will […]

Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Scientists Encoded a Trove of Video Game Tips into DNA, then Mixed it into an Energy Drink

Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules. The sci-fi feat was accomplished as part of a campaign from AKQA Sao Paulo in which the agency hired DNA data storage startup Helixworks to translate a trove of data on Ubisoft’s […]

Idris Elba Urges People to ‘Summer Like You’re on Vacation’ with Stella Artois

Idris Elba Urges People to ‘Summer Like You’re on Vacation’ with Stella Artois

Vacation is the best part of the summer, and to make the most of those non-vacation days during the season, it’s best to incorporate the vacation mentality into your daily summer life while enjoying a Stella Artois – according to actor and DJ Idris Elba. Elba, who creative directed the ‘Summer Like You’re On Vacation’ ad, stars […]

Budweiser Launches New Harvest Reserve Deep Golden Lager

Budweiser Launches New Harvest Reserve Deep Golden Lager

Budweiser unveiled Harvest Reserve Deep Golden Lager, a limited-edition beer created in collaboration with the farmers who have grown the barley used to brew Budweiser for generations. At Budweiser, our farmers are family. While our relationship with many of these farmers goes back generations, Budweiser Harvest Reserve is the first time we’ve collaborated on a […]

Stella Artois is Making the Red Party Cup a Little More Stylish this Summer with the Release of its “Red Stella Cup”

Stella Artois is Making the Red Party Cup a Little More Stylish this Summer with the Release of its “Red Stella Cup”

This summer Stella Artois is dethroning the OG red party cup and helping people everywhere upgrade their summer celebrations with the debut of its new Red Stella Cup. From backyard barbecues to brilliant beaches, the Red Stella Cup is perfect for all those “no glass allowed” moments that make summer, well, summer. Flip to a […]

AB InBev Wants to Lure Chinese Drinkers into Craft Beer with Boxing Cat Refresh

AB InBev Wants to Lure Chinese Drinkers into Craft Beer with Boxing Cat Refresh

AB InBev has relaunched its Boxing Cat craft beer with the aim of turning Chinese tastes towards the craft beer category. The business brought on R/GA to give the brand a new look, as well as launch an integrated campaign to educate the Chinese audience that currently link craft beer to being expensive or having a heavy […]

Mike’s Hard Lemonade Celebrates Momentous Occasions in New Ads by Havas Chicago

Mike’s Hard Lemonade Celebrates Momentous Occasions in New Ads by Havas Chicago

Multidisciplinary studio Golden LA captures the joy of momentous occasions with a series of spots for Mike’s Hard Lemonade. Created by Havas Chicago, director Ross Cooper brings his knack for pioneering visual techniques to craft the trio of dynamic ads. Airing on May 6 on broadcast, the three new spots of “The Brighter Times” summer […]

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