Woodstock Black Showcases Smooth Characters in New Outdoor Campaign

Woodstock Black Showcases Smooth Characters in New Outdoor Campaign

Whybin\TBWA has launched a new campaign for Independent Liquor New Zealand’s Woodstock Black. The Woodstock Black creative is a celebration of time, championing the wrinkles, tattoos, and eclectic jewellery earned over the lives of the characters that feature in the work. Christy Peacock, ECD, Whybin\TBWA said: “These aren’t your standard pretty poster boys who spend […]

Coca-Cola Introduces Subtle New Packaging Using Actual Magic in Ad

Coca-Cola Introduces Subtle New Packaging Using Actual Magic in Ad

Created by agency David and directed by Martin Romanella, this spot for Coca-Cola creates happiness out of thin air using the one guaranteed people-pleaser–magic. The brand employed full-time American magician Justin Flom, who wowed a tableful of people by turning their regular Coca-Cola beverages into other varieties–specifically Coca-Cola Zero, Coca-Cola Light and Coca-Cola Life. You […]

DigitasLBi Unveils Global Loyalty Led ‘The Table’ Push For Shangri-La Hotels

DigitasLBi Unveils Global Loyalty Led ‘The Table’ Push For Shangri-La Hotels

DigitasLBi has launched a campaign for ‘The Table by Golden Circle‘ – Shangri-La Hotels and Resorts’ new dining loyalty program. Taking a more digitally-driven and innovative approach to communications and engagement, ‘The Table’ is one of the major campaigns to launch since DigitasLBi was awarded the business earlier in 2016. ‘The Table’ provides members industry-leading […]

Diageo Hits Back After ‘Irresponsible’ Captain Morgan Ad Banned

Diageo Hits Back After ‘Irresponsible’ Captain Morgan Ad Banned

An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual’s popularity and “enhance personal qualities”. The TV ad, which aired in May, shows a party on an old-fashioned wooden sailing ship. A man with Captain Morgan’s face superimposed over his own […]

Walkers Injects Extra ‘Flavour’ to Latest Campaign with Pop-up Sarnie Shop

Walkers Injects Extra ‘Flavour’ to Latest Campaign with Pop-up Sarnie Shop

To celebrate Britain’s love of sandwiches, Walkers, the number one savoury snacking brand, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with iconic brand Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard […]