Diageo Hits Back After ‘Irresponsible’ Captain Morgan Ad Banned

Diageo Hits Back After ‘Irresponsible’ Captain Morgan Ad Banned

An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual’s popularity and “enhance personal qualities”. The TV ad, which aired in May, shows a party on an old-fashioned wooden sailing ship. A man with Captain Morgan’s face superimposed over his own […]

Walkers Injects Extra ‘Flavour’ to Latest Campaign with Pop-up Sarnie Shop

Walkers Injects Extra ‘Flavour’ to Latest Campaign with Pop-up Sarnie Shop

To celebrate Britain’s love of sandwiches, Walkers, the number one savoury snacking brand, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with iconic brand Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard […]

Heinz Wattie’s Unveils New Campaign for Wattie’s Baked Beans & Spaghetti

Heinz Wattie’s Unveils New Campaign for Wattie’s Baked Beans & Spaghetti

Heinz Wattie’s has launched a fully integrated TTL campaign via The Business, for Wattie’s Baked Beans and Spaghetti. Shelley Smith, group marketing manager for Wattie’s Quick Serve Meals said: “Wattie’s Baked Beans and Spaghetti are iconic products that Kiwis have an emotional connection with. We wanted to celebrate and remind people why they’re not just […]

BBR Saatchi & Saatchi Unveil The Splendid Sequel

BBR Saatchi & Saatchi Unveil The Splendid Sequel

From the people who brought you 2015’s viral hit and the chocolate industry’s ickiest faces now comes the sequel. A true glimpse into children’s psyche and what makes them tick – hint it’s not strong Bitter Dark Splendid Chocolate. There is no way around it; some things (not many) still belong exclusively to the realm […]

Thai Mothers Care for Their Fluffy Children in Adorable New Pedigree Spot

Thai Mothers Care for Their Fluffy Children in Adorable New Pedigree Spot

For the past 30 years, Pedigree has been Thailand’s No.1 dog food. While other brands communicate with people based on benefits of their products. Pedigree aimed to shift the communication message to another level in a more touching, insightful approach. In Thailand, it is a norm for Thai dog owners, especially for women, to perceive […]

MEC Wavemaker’s Push for Colgate Sensitive Pro-Relief Launches Partnerships with Food Tube & ITV

MEC Wavemaker’s Push for Colgate Sensitive Pro-Relief Launches Partnerships with Food Tube & ITV

Colgate Sensitive Pro-Relief is teaming up with Jamie Oliver Group’s Food Tube, ITV and a host of UK food festivals for a new social, digital and experiential campaign by MEC Wavemaker. Jamie Oliver Media Group, MEC Wavemaker and Colgate have co-created a content series called ‘Take an Extra Bite out of Life” featuring food and […]