The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
With the campaign “Deals Stuck in Time”, McDonald’s and the agency NORD DDB offer people a way to travel back in time to find old McDonald’s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald’s out-of-home advertisements all over Sweden and unlock […]
Dentsu UK&I’s Carat UK has secured a brand-new partnership between MOWI Salmon and ITV1 & ITVX’s brand new peak time series Next Level Chef, fronted by Gordon Ramsay, launching on Wednesday 11th January 2023. The broadcast sponsorship is MOWI’s first in peak time and idents featuring their premium Scottish salmon fillets and slices will appear […]
Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on the road as well as in a Drive-thru lane. McDonald’s UAE took notice of this and with the help of Studio M (powered by Publicis Groupe), decided to partner with UAE’s leading driving school, Emirates Driving Institute, to […]
Guinness celebrates the power of football fandom in breakthrough new campaign
The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone. Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]
In a first collaboration of its kind, McDonald’s Poland is rewarding restaurant patrons with unique AR entertainment experiences made possible only through the MyMcDonald’s digital app platform. McDonald’s has tapped Ralph Kaminski, one of Poland’s most interesting and distinguishable artists, fresh off his concert promo tour, for the inclusive and wide-ranging campaign which seeks to […]
Barilla, the world leading pasta manufacturer, launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The global brand campaign went live on October 5th, marking a continuum of […]
“Unstainable Thobe” by Wunderman Thompson Dubai solves the dilemma of how to keep your thobe impeccably white and enjoy Heinz ketchup fearlessly
Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that gives men the flexibility to enjoy their favourite dishes, with all the Heinz ketchup they want, without worries. The thobe is a traditional white garment, and every country in […]
Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label. Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]
To celebrate its 25th anniversary, Tesco Ireland has launched a campaign, developed with BBH Dublin, featuring the retailer’s suppliers from the Irish agri-food industry at a rural festival. The ‘25 Years of little helps’ campaign runs for three weeks on TV, VOD, cinema and social, highlighting the long-standing relationships the retailer has with both their […]