FROM ONE KING TO ANOTHER: BURGER KING® UK ENSURES ALL EYES ARE ON THE ‘KING’ THIS CORONATION WEEKEND

• Burger King® UK has marked the royal occasion by spotlighting ‘King’ and removing ‘Burger’ from its iconic logo for the Coronation weekend. 
• The new logo can be spotted on its flagship Leicester Square restaurant as well as on the brand’s social media profiles, and in print and digital billboard advertising nationwide thanks to a new campaign by Splendid Communications. 
• The burger giant has even stationed huge signs displaying the logo alongside the line ‘From one to another.’ to greet crowds driving into London for the occasion.

Burger King® UK has changed its famous logo at its flagship restaurant in Leicester Square this week, spotlighting the word ‘King’ to celebrate the Coronation of King Charles III.  

The idea by Splendid Communications has seen the iconic Home of the Whopper® share its crown for the weekend to honour the new King in town, as fans flock to the capital to see Charles become monarch. What’s more, eagle-eyed crowds heading into London for the occasion will have spotted giant digital billboards hijacked by Burger King® UK en route, playfully proclaiming: ‘From one to another.’

The revamped ‘King’ logo has also taken pride of place on the Burger King® UK social channels, which are run by social media agency Coolr.

Source: Splendid Communications

  Advertising, Burger King, Campaign, Coronation, King Charles III, Marketing, Splendid Communications, UK