Cadbury Dairy Milk 30% Less Sugar challenges taste perceptions in new campaign

Cadbury Dairy Milk 30% Less Sugar challenges taste perceptions in new campaign

Cadbury Dairy Milk, one of the UK’s favourite chocolate bar, successfully added Cadbury Dairy Milk 30% Less Sugar to its range earlier in 2019, with the product hitting shelves in July. The introduction of the new bar was the three-year achievement of over 20 scientists, nutritionists and chocolatiers to achieve 30% less sugar with no […]

Cadbury creates original show with series director of ‘First Dates’

Cadbury creates original show with series director of ‘First Dates’

Cadbury Heroes has launched the first episode of its original series ‘Families Reunited’. They worked with the series director and producer of BAFTA-winning ‘First Dates’ to create a show that features real parents trying to reconnect with their distant teens. Research conducted by Cadbury Heroes shows that over half (55%) of families feel disconnected with […]

Cadbury, Age UK and Sky Media launch next phase of Donate Your Words campaign

Cadbury, Age UK and Sky Media launch next phase of Donate Your Words campaign

Cadbury, Age UK and Sky Media will unveil the next stage of the Donate Your Words campaign which launched last month. This latest phase of activity is fronted by Sue Perkins and will continue to raise awareness of the heart-breaking issue of loneliness amongst older people and encourage the nation to get involved by donating […]

Old Speckled Hen Brings Back Henry the Fox, in a New Brand Campaign from isobel

Old Speckled Hen Brings Back Henry the Fox, in a New Brand Campaign from isobel

Old Speckled Hen, one of the UK’s premium ale, has gone back to its advertising roots and given Henry the Fox a modern twist.  Created by independent creative agency isobel and its newly formed comedy department, the new brand campaign features a fresh version of Henry, making interesting and amusing observations about the world around […]

Space Delivers Glenfiddich Grand Cru US Advertising Campaign

Space Delivers Glenfiddich Grand Cru US Advertising Campaign

Creative agency, Space, has created a new advertising campaign to promote the launch of Glenfiddich Grand Cru across the USA. The campaign features print and digital ads as well as major out-of-home executions focused on Los Angeles and New York City.  Glenfiddich Grand Cru is a new whisky from the world’s most awarded single malt […]

Rachel’s Organic “Taste for Rebellion” Campaign Tells Trailblazing Story of Three Generations of Female Farmers

Rachel’s Organic “Taste for Rebellion” Campaign Tells Trailblazing Story of Three Generations of Female Farmers

Rachel’s Organic, the natural yogurt brand, is launching a new advertising campaign to celebrate its unique and pioneering family heritage. krow has created a 20-second film that recognises Rachel’s Organic history, showing viewers that it’s taken three generations of female farmers to make their yogurt as good as it is today. The agency’s first work […]

Lemon & Paeroa Gives Some Unlikely Kiwis the Best Day Ever

Lemon & Paeroa Gives Some Unlikely Kiwis the Best Day Ever

Lemon & Paeroa (L&P) are back and more Refreshingly Different than ever in their new campaign, Best Day Ever. Teaming up with DDB New Zealand, L&P are celebrating a humorously different view of the world by following two guys who are having the best day of their lives. Launching this week, Best Day Ever goes […]

Firetree chocolate sweetens US launch with tongue-in-cheek ‘no bitterness’ ad campaign for first issue of Spectator USA magazine

First ever US print issue – launching on September 28 – set to be shared to all 535 members of Congress and features first Firetree ad created by Leagas Delaney

Firetree chocolate sweetens US launch with tongue-in-cheek ‘no bitterness’ ad campaign for first issue of Spectator USA magazine

Global communications agency Leagas Delaney today unveils its first ad creative for Firetree Chocolate, made exclusively for the launch issue of Spectator USA. The Spectator, published weekly from London since 1828, will launch its first print edition in the USA on September 28th, which will be supplied to all 535 members of Congress. The launch […]

ignis’ first work for Fuller’s London Pride for Asahi UK

ignis’ first work for Fuller’s London Pride for Asahi UK

Integrated agency ignis has unveiled its first work for Asahi UK after its pitch win earlier this year. Fuller’s London Pride, the flagship beer of the Griffin Brewery brewed in Chiswick, celebrates its 60th anniversary this year and in recognition of this, ignis has executed a takeover of the Old Street Digital Canvas.  Consumers who pass the Old Street […]

Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket Team

Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket Team

Greene King IPA launch new Rugby World Cup Campaign… with the England Cricket TeamGreene King IPA, the nation’s favourite IPA and fastest selling cask ale, has launched a new campaign to celebrate the Rugby World Cup. Greene King IPA is the Official Community Club Partner of England Rugby. The campaign was created by independent creative […]

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