The UK’s number one breakfast cereal, Weetabix, is returning to TV screens with a topical and light-hearted New Year creative. The campaign will encourage the nation to start the day right with versatile, inspirational recipe ideas and will feature the by-line now synonymous with the brand – ‘Have You Had Yours?’. The £2million campaign, set […]
PA Images With much of the UK being under tier 3 lockdown restrictions, Burger King has announced it will be advertising independent restaurants for free. Under tier 3 restrictions, restaurants and pubs have had to close their doors and can only remain open for takeaways. The ongoing restrictions has left many independent restaurants struggling, so […]
Shining a light on all that’s remarkable about Roberts bakery, the brand has just launched an advertising campaign to brilliantly bust bread boredom with a fun and fantastical peek at what goes on behind its doors. Hitting screens across ITV Central, Granada and Yorkshire – both linear and on demand via You Tube – the Remarkably Roberts ad is a […]
VOD, DIGITAL AND SOCIAL CAMPAIGN PROMOTES PEANUT BUTTER’S VERSATILITY
Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky. The £1m campaign, which launches this week and runs until 31 October, promotes Whole Earth’s versatility as a healthy snack or breakfast option, with […]
New brand strategy aims to highlight Budweiser’s superior smooth taste and reconnect with younger audiences
Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste. Budweiser, the world’s leading alcohol brand1, is crafted using a longer brewing process to create a unique, superior smoothness that won’t hold you back. With a taste and drinkability like […]
Ocado is delighted to announce it has appointed St Luke’s as its lead creative agency following a competitive pitch, held largely remotely. The review was run directly and involved a number of undisclosed agencies. Ocado’s ambitions are growing and St Luke’s remit will include development of a new brand positioning and creation of all above […]
Popular British ethical pioneer coffee brand Cafédirect is returning to TV screens next week with a new ad campaign following a ten-year break since its last appearance on television.
The fast-growing brand, which has listings in Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose, is using the campaign to build on strong sales in a year which has seen it launch new products and redesign its packaging. In April the company unveiled its fifth single origin coffee, Mayan Gold, sourced from the Chiapas and Oaxaca […]
Filippo Berio, the UK’s leading Olive Oil brand*, is launching an integrated advertising, PR and social media campaign to increase pesto consumption… beyond pasta.
The far-reaching activity represents a significant investment in category growth and includes a new television creative featuring Filippo Berio’s iconic music. Print ads reaching over 15 million adults will be published during July, August and September in targeted food titles and Filippo Berio has also created a pesto recipe book which will be distributed in […]
The original American peanut butter brand, SKIPPY Peanut Butter, is to launch a £1.5m national TV and marketing campaign in the UK this month, with the key messages ‘unlike any other’ and ‘you haven’t tried peanut butter until you’ve tried SKIPPY® American Style Peanut Butter.. SMOOTH, CREAMY, DELICIOUS’. Aiming for a captive audience, with an addictive series […]
Luxury ice cream brand encourages nation to live authentically with boldest creative to date
Indulgent ice cream maker Häagen-Dazs has launched a new, multi-million-pound global marketing campaign, ‘Don’t Hold Back’, designed to inspire people to live life to the full. Now live in the UK, the campaign sees the General Mills-owned brand back on TV screens this summer with a striking, vibrant new creative, which centres around hero products from Häagen-Dazs’ fruit […]