Coors Light on February 15 called on bar patrons across the US to toast the nation’s farmers. The celebration, hashtagged #ToastToFarmers, is a tribute to the men and women who harvest the ingredients that go into the ‘World’s Most Refreshing Beer’. It’s also the latest riposte to Anheuser-Busch for spending millions on national ads during the […]
NBA All-Star, Al Horford, has a strong history of battling in the paint, both offensively and defensively. A true triple-threat – scoring, rebounding and assisting – Horford has continuously played at a high level, earning the right to be named an All-Star five times, a testament to his balanced approach to recovery and nutrition. As he […]
adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline. The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for the Mars, Incorporated-owned brand, which launched initially […]
Cheerios has launched its ‘Right on Tracks’ campaign – a content series meant to further the brand’s mission of spreading positivity. In a time where kindness and compassion seem to be needed more than ever, Right on Tracks consists of four music videos designed to help parents, guardians or teachers spark conversations with their children […]
Brand transformation company, Burns Group, in partnership with FIFCO USA, one of the largest beer companies in the US, announced a new national campaign for Labatt Blue Citra, “Feral Office Workers.” Labatt Blue Citra is a new product from FIFCO that marries the taste, look and feel of trendy IPAs with an easy drinking lager. […]
Hennessy released an epic short film by legendary director Ridley Scott who visualises the odyssey experienced in every sip of Hennessy X.O. The campaign was created by the advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of the film will premiere in the US during The 91st […]
Pepsi premieres its 2019 global football campaign under the brand’s new international platform and tagline, ‘Pepsi, for the love of it’. Encouraging people to go all in for the things they love, ‘for the love of it’ is brought to life through the brand’s passion of football – which has been at the heart of […]
Sweet Baby Ray’s (SBR) unveils their newest ‘Double Down on Flavor’ campaign, which showcases multiple sauces that when combined create one amazing flavour. The campaign by American marketing agency GYK Antler, is part of a larger partnership with SBR that includes recipe creation and content creation for social. Source: GYK Antler
Dunkin’ debuted its new work during the Grammy Awards on February 10. It leads with an epic spot, befitting one of television’s must-see programs, and shines the spotlight on the brand’s role in keeping America running. The film, created by BBDO New York, is called ‘Fuel Your Destiny’. Reaching back into Dunkin’s history, ‘Fuel Your […]
This Valentine’s Day, DB Export’s delicious new low carb beer launches with a full song and music video titled ‘I’m Drinking It For You’ via Colenso BBDO. The R&B ballad shines the spotlight on Kiwi couples, turning the simple act of choosing a low carb beer into a gesture of romantic love. DB Export has […]