The FAB Awards splashed a bit of much needed colour this week with the 21st Edition of their Awards and The 4th FAB Forum.
The beautiful and exclusive Hurlingham Club in London, was again the stage for The 21st FAB Awards Ceremony, where guests were spoilt with some yummy cocktails, delicious snacks, a delectable three-course dinner and all very deserving awards, as well!
Successful design, creative and effective work was showcased to the audience on the night, and the teams behind them presented with their prestigious trophies – be it a Grand Prix (FABulous), a Gold (FAB) or a Silver Award.
The recipients of the best in show (FABulous Award) on the night, were as follows:
FABulous Award across all Design categories:
- ‘The Pudding Stop Brand Redesign’ by Distil Studio
FABulous Award across all Advertising & Innovation categories:
- ‘Not Big Macs’ by Ingo Stockholm for Burger King
- ‘Kraft Now Pay Later’ by Leo Burnett Chicago for The Kraft Heinz Company
- ‘Legal-ade’ by Leo Burnett Chicago for Country Time Lemonade
BBDO New York Reigns Supreme… Again!
BBDO New York made it a hat-trick, as they retained their YouTube FAB Agency of the Year title for a 2nd year in a row. They had a whopping 28 nominations in the show, winning 19 Silver Awards and nine FAB Awards as well.
In fact, it turned out to be a great night for BBDO Worldwide, with AMV BBDO, Energy BBDO and BBDO Atlanta also walking away as winners.
Greg Hahn, Chief Creative Officer BBDO New York said: “Every year it’s a start from zero. And the competition keeps raising the bar. So were more than thrilled to get this acknowledgement again.”
Mars, Incorporated Retains YouTube FAB Brand of the Year Award
Much of BBDO’s success came for brand owned by Mars, Incorporated, and that played a big role in them walking away with The YouTube FAB Brand of the Year honour.
The food and confectionery giant, who has won this title three-times before (including last year) since its introduction in 2013, took home an impressive tally of seven FAB Awards on the night, along with a bag full of Silvers as well.
Jane Wakely, Chief Marketing Officer Pet Nutrition and Mars Inc. CMO, said: “It is a real honour for Mars Incorporated to win FAB Brand / Marketer of the Year for the 4th time at these prestigious Awards! At Mars we believe that creativity acts as a multiplier on effectiveness and it is great to see our associates and agency partners recognised for their results and creativity across the world in both Petcare and Confectionery.”
BrandOpus Bag FAB Design Agency of the Year Award
Design experts BrandOpus, were named the FAB Design Agency of the Year, taking home two silvers and two FAB Awards on the night.
Nir Wegrzyn, CEO of BrandOpus said: “We are honoured to have been awarded ‘Design Agency of the Year’. This is such a privilege to be recognised by an established body such as the FAB Awards. Importantly we’d like to thank all of our clients for such successful collaborative partnerships and more importantly the whole agency team for the huge efforts they put in, day in and day out, to keep our work creative and meaningful.”
A full list of the various Finalists and Winners of The 21st FAB Awards can be seen here.
#FABinColour – The 4th FAB Forum
The traditional precursor to The FAB Awards, The FAB Forum powered by Google, was back and this year had a whole afternoon dedicated to it a day before The Awards Ceremony.
Inspired by emerging consumer trends in coloured foods such as blue wine, unicorn gin and lean green salads, the event reflected how dynamic and exciting the UK food and beverage landscape is in 2019.
Hosted at Google’s St Giles High Street venue, The Forum brought together brands, creatives, media and tech to shine a light on thought leadership and innovation from the Food & Beverage industry. This year it touched on everything from AI and the future of food technology to sustainability, as well as lessons in using insight to shape.
It boasted of speakers such as Pearlfisher’s Jonathan Ford, Jellyfish’s Brad Guin, jones knowles ritchie’s Uttara Masting, Graze’s Elena Edwards and Mairi Hughes, Fix8’s Freya Twigden, HISBE’s Ruth Anslow, Contagious’ Katrina Dodd, PepsiCo’s Adam Wroblewski and Irina Panescu, AMV BBDO’s Laura Hazell, OMD’s Georgina Williams-Gray, and Google’s Nazli Emekdas, Elisabeth Dien, David Benson and Anais Hayes.
Source: The FAB Awards
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