FAB Finalists of The 21st FAB Awards Revealed!

FAB Finalists of The 21st FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 21st edition of their awards programme, which is focused entirely on work done for Food and Beverage brands. The Awards, who this year attracted over 2,000 entries from all over the world, recognises the critical contribution that […]

Cadbury Creme Egg Hacks Some of the UK’s Biggest Brands for Real-Time ‘Easter Egg’ Hunt Around Waterloo Station

Cadbury Creme Egg Hacks Some of the UK’s Biggest Brands for Real-Time ‘Easter Egg’ Hunt Around Waterloo Station

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]

Pet Food Brand Güd Hacks Common Misspelled Dog Breed Names on Google to Drive Adoption

Pet Food Brand Güd Hacks Common Misspelled Dog Breed Names on Google to Drive Adoption

Dog food brand Güd, in partnership with the NGO ‘Clube dos Vira-Latas‘, have launched a new campaign titled ‘Rescue Dogz’. Created by J. Walter Thompson Brazil, the campaign takes advantage of the common misspelling of pure-breed dogs names while searching in Google. Every time someone searches on Google and misspells the name of the breed, […]

Google Return as Partner For The 21st FAB Awards And The 4th FAB Forum

Google Return as Partner For The 21st FAB Awards And The 4th FAB Forum

The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the fifth consecutive year. Now in their 21st year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands. It recognises the critical contribution […]

The 21st FAB Awards are Now Open for Entries!

The 21st FAB Awards are Now Open for Entries!

The 21st edition of The FAB Awards are now open for entries. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Interiors and Retail Environment, Mobile Marketing & […]

McDonald’s, OMD Hong Kong and Google Anticipate Hungry Moments During the World Cup

McDonald’s, OMD Hong Kong and Google Anticipate Hungry Moments During the World Cup

To drive McDelivery orders this World Cup season, McDonald’s, OMD Hong Kong and Google have come together to reach excited football fans when they are most hungry. Through the market-first application of Google’s Real-Time Trigger with a Data Management Platform (DMP), McDonald’s can anticipate the “hungry moments” during matches ahead of the competition and entice […]

Google Mini Donut Shop Pop-up Tour Comes To London

Google Mini Donut Shop Pop-up Tour Comes To London

Promohire was appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. We converted an H-Van so they could hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London in […]

YouTube to Partner with The 20th FAB Awards and The FAB Forum

YouTube to Partner with The 20th FAB Awards and The FAB Forum

The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]

McDonald’s win the YouTube FAB Brand / Marketer of The Year Award at The 19th FAB Awards

McDonald’s win the YouTube FAB Brand / Marketer of The Year Award at The 19th FAB Awards

McDonald’s have been named The YouTube FAB Brand / Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive nine nominations across the various categories. The world’s largest restaurant chain, who last won this title in 2013, will be handed the award […]

Krispy Kreme Takes Australians on a ‘Journey to Glazetopia’ in New VR Campaign

Krispy Kreme Takes Australians on a ‘Journey to Glazetopia’ in New VR Campaign

Krispy Kreme, in partnership with Digital Arts Network and Eleven, is taking its customers on a virtual reality journey to launch the iconic doughnut brand’s new range, inspired by the flavours of the cinema. Following the success of their award winning website and American Classics campaign, Krispy Kreme is advancing further into the digital space […]

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