A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon. As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]
Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
On a mission to remind the UK of their love of dairy related goodness, a new campaign from Brave for Dairy UK builds upon the idea of spreading a little wholesome deliciousness. The ‘Be Scrumptious’ campaign involves a series of public service announcement films created by our spoof body the ‘Department of Dairy Related Scrumptious […]
Cadbury Dairy Milk Silk has always delighted its audiences with unique eat experiences. Kicking off the new year, we are bringing you another delicious novelty – Silk Hazelnut. An irresistible combination of rich creamy chocolate and whole Turkish hazelnuts. Hazelnuts are unknown in India – this was the challenge. How do we tell another irresistible […]
Halo Top Creamery, the maker of delicious ice cream with only 280-360 calories per pint, is announcing the launch of its first integrated national TV ad campaign in the United States. The campaign, ‘Ice Cream for Adults’, was created in partnership with 72andSunny New York and will run across broadcast, digital and social channels beginning […]
Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women’s Six Nations. In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the […]
What do Rachel Hunter and Dai Henwood have in common? Besides their celebrity status, they have a collective obsession with Uber Eats. Uber Eats’ latest ‘Tonight I’ll Be Eating’ campaign developed by Special Group Sydney, pairs the two together in a luxurious and private spa-side setting in an exaggerated version of Hunter’s home. Set to […]
Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields. The creative directors at McCann 1886, Theo Egbers and John Withers, were inspired […]
Coca-Cola owned soft drinks brand Sprite, has turned to the world of male pole dancing as part of a wider campaign which encourages people to keep a cool head when facing criticism and abuse. ‘It’s haters season, stay fresh’ features a performance by male Pole Dancing World Champion Alberto Del Campo as he dances in harmony […]
Tiger Beer, in partnership with brand experience agency The Lab, has launched its first brand video and website in Japan. Following the introduction and implementation of its nationwide Trade Activation Platform, YŪKI in 2018, the brand has successfully created Tiger YŪKI bar in Tokyo and YŪKI Habitat in Fukuoka, and is on track to continue […]