Halo Top Creamery, the maker of delicious ice cream with only 280-360 calories per pint, is announcing the launch of its first integrated national TV ad campaign in the United States. The campaign, ‘Ice Cream for Adults’, was created in partnership with 72andSunny New York and will run across broadcast, digital and social channels beginning today and extending throughout the summer.
Directed by Tim Godsall, and produced by Anonymous Content, the new campaign ‘Ice Cream for Adults’, parodies the perils of adulthood juxtaposing the simplicities of being a kid with the stresses of being an adult. Let’s face it — sometimes adults deserve ice cream more than kids who don’t deal with the pressures and responsibilities of life.
From mortgages, to awkward online dating, to accidentally hitting ‘reply all’ on a work email, Halo Top understands that adulting can be complicated, but ice cream shouldn’t be. Finally, adults can enjoy delicious ice cream any time they want with only 280-360 calories per pint.
“We created Halo Top to be able to eat ice cream as much as we wanted and I believe everyone can relate to the need for ice cream after a rough day,” said Justin Woolverton, CEO & founder. “We’re excited to bring this concept to life and feel like it’s a great way to demonstrate that Halo Top is exactly what adults have been waiting for – delicious ice cream with around 300 calories per pint.”
Halo Top also enlisted reality TV personality, Nick Viall, for a cameo in the spot titled ‘Love’. After getting his heart broken (a few times) on national television, Viall is one adult that deserves ice cream and can finally feel good about eating it any time with Halo Top.
In the four 30-second ‘Ice Cream for Adults’ spots, a seemingly ordinary ice cream truck attracts a variety of young kids eager to enjoy some ice cream. To their surprise, they’re greeted by Halo Top’s quick-witted ice cream man, who imparts some (unsolicited) cynical life lessons and explains why adults deserve Halo Top more than they do.
‘Ice Cream for Adults’ officially kicked off on March 5, and will continue to air throughout the summer. The integrated ad campaign will be amplified across digital and social channels.
Named in Nielsen’s 2018 Top 25 Breakthrough Innovation Awards for the US market, Halo Top has disrupted the ice cream industry and influenced the growth of the category. Halo Top is known for its wide-ranging collection of dairy and non-dairy flavours with just 280-360 calories per pint.
Source: Little Black Book