NBA All-Star Al Horford Tips Off 2019 with ‘Built with Chocolate Milk’ Campaign

NBA All-Star Al Horford Tips Off 2019 with ‘Built with Chocolate Milk’ Campaign

NBA All-Star, Al Horford, has a strong history of battling in the paint, both offensively and defensively. A true triple-threat – scoring, rebounding and assisting – Horford has continuously played at a high level, earning the right to be named an All-Star five times, a testament to his balanced approach to recovery and nutrition. As he […]

Beckleberry’s Enters Indulgent ‘Me Tub’ Ice Cream Fray

Beckleberry’s Enters Indulgent ‘Me Tub’ Ice Cream Fray

According to the annual food reports of Forbes, Ice cream will continue to enjoy a resurgence in 2019 largely a result of evocative Instagram photography, childhood nostalgia and an insatiable appetite for increasingly involving / luxurious flavours.  No-one can deny the welcome momentum that the venerated ‘low calorie boys’ have brought to the party (Halo […]

Häagen-Dazs Announces New Spirits Collection Hitting Shelves Across the US

Häagen-Dazs Announces New Spirits Collection Hitting Shelves Across the US

The Häagen-Dazs Spirits Collection is rolling out to retailers nationwide in the US. The new line of rich, creamy, spirit-infused desserts includes five indulgent ice cream flavours, a new cookie square and a decadent non-dairy option. “The Häagen-Dazs brand is built on a passion for transforming the finest ingredients into extraordinary ice cream experiences,” said Rachel Jaiven, […]

Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints.  The posters, that were revisited by BETC Paris, were then used […]

Ice Cream is the Indulgent Treat of Choice for 71% of Adults, According to Speakeasy Ice Cream

Ice Cream is the Indulgent Treat of Choice for 71% of Adults, According to Speakeasy Ice Cream

Dry January is well and truly behind us, 71% of adults admit they eat ice cream as an indulgence opting for taste over calorie counting. Speakeasy is hot on the heels of this trend with the launch of three brand new flavour collaborations with award-winning craft alcohol brands, Lazzaroni and Conker Spirit. Launching in Ocado in […]

Baskin-Robbins Unveils Next Generation “Moments” Store Design in the US

Baskin-Robbins Unveils Next Generation “Moments” Store Design in the US

Baskin-Robbins, the world’s largest chain of specialty ice cream shops, unveiled its “Moments” concept store design which will give guests an entirely new and engaging experience when they visit Baskin-Robbins. The new store concept debuted in Fresno, California and will initiate a US-wide rollout beginning in 2019. The new store concept is designed to deliver on Baskin-Robbins’ […]

Adam Scott Narrates “the Ridiculous New Rules of Soccer” for Stonyfield Organic’s #PlayFree Initiative

Adam Scott Narrates “the Ridiculous New Rules of Soccer” for Stonyfield Organic’s #PlayFree Initiative

 Stonyfield Organic, the US’ leading organic yogurt maker and a mission-led brand known for rewriting the rules to deliver healthy food and a healthy planet, has added some star power to its #PlayFree initiative. In a newly released video, “The Ridiculous New Rules of Soccer” featuring actor Adam Scott, perhaps best known for his role as Ben Wyatt on television’s Parks […]

Brownes Dairy Celebrates the True Spirit of Christmas in New TV Campaign by Meerkats

Brownes Dairy Celebrates the True Spirit of Christmas in New TV Campaign by Meerkats

With Christmas shortly upon us, Brownes Dairy has launched its first ever Christmas TVC via Meerkats for ‘Santa’s Favourite Milk’. The spot celebrates the joy of giving and saying thank you – and not just to the man in the big red suit. The mums at Brownes know all too well that with rituals of […]

Dairy Crest Revamps Cathedral City Kids Snacking Range with Nickelodeon

Dairy Crest Revamps Cathedral City Kids Snacking Range with Nickelodeon

Dairy Crest has revamped its Cathedral City Kids Snacking range with a move to lighter cheese for an improved nutrition profile and a new on-pack partnership with Nickelodeon to enhance appeal to families. From 10th October, packs across the full Cathedral City Kids’ Snacks range will be moving to 30% less fat ‘Mild Lighter’ cheese, […]

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