Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]
Baskin-Robbins is teaming up with Netflix to promote the new season of Stranger Things with a limited edition product range and immersive, mobile-first digital campaign devised by Brisbane creative agency Type + Pixel. The much-anticipated third season of Netflix’ most-streamed global production drops worldwide on 4th July. Action will centre around Hawkins’ new ice cream […]
Blending high-end Belgian ingredients with the finest liquors for a decadent range of cocktail-inspired ice creams and sorbets, LiQ is a stylish, sophisticated take on indulgence offering lower sugar desserts that use stevia rather than sugar for a lighter alternative. B&B Studio introduced the name ‘LiQ’ as a playful take on the process of eating […]
The&Partnership group’s AllTogetherNow, have launched Onken’s new multi-channel master brand campaign, “Feed Your Inner Happiness” across social media and TVC. Keen to steer the brand away from a world of over excitable yogurt eaters and slow-mo falling fruit montages, ATN have steered the brand into a more standout, humorous direction – focussing on the inner […]
Since 1959, Cornetto has been talking to teens about love through actors pretending to fall in love. But, for their 60th anniversary this year, they decided to help the actors fall in love for real. ‘Making of Love’ is a true love story that was hatched with a match-making plan. With help from LOLA MullenLowe, […]
The Oppo Brothers have recently extended their portfolio of premium healthy ice creams and puds with a new range of naturally decadent hand-held treats. With packaging designed by their creative partners at strategic design consultancy Path, Oppo’s new Ice Cream Sticks supports the brand’s ambition to grow their presence in the frozen fixture with a […]
Sargento Foods is bringing premium aged cheeses to the shredded cheese category for the first time with the launch of its new Reserve Series. So, to help spread the news and give consumers the opportunity to taste this new specialty cheese, they’re delivering pizzas, for free, with the World’s Slowest Pizza Delivery. There’s only one catch. […]
Petits Filous is launching its first ever mess free drinkable yogurt with a convenient sports cap. The innovative design means kids can enjoy delicious and nutritious yogurt without any spillages. Launching this month in Strawberry and Vanilla flavours, it is the first time a mess free sports cap has been used on children’s yogurt in […]
On a mission to remind the UK of their love of dairy related goodness, a new campaign from Brave for Dairy UK builds upon the idea of spreading a little wholesome deliciousness. The ‘Be Scrumptious’ campaign involves a series of public service announcement films created by our spoof body the ‘Department of Dairy Related Scrumptious […]
Halo Top Creamery, the maker of delicious ice cream with only 280-360 calories per pint, is announcing the launch of its first integrated national TV ad campaign in the United States. The campaign, ‘Ice Cream for Adults’, was created in partnership with 72andSunny New York and will run across broadcast, digital and social channels beginning […]