Wowme Design put the frighteners on with seasonal Strings & Things Cheestrings and Yollies packs. Kerry Foods briefed Wowme to update the designs for their much-loved Strings & Things portfolio for this Halloween season, by putting a seasonal, illustrative twist to their on-pack characters.
Ensuring that the packaging stayed fun for children yet not too gory, whilst retaining the key product attributes for parents, were key objectives within the brief.
The ‘hero’ characters have been given a Halloween makeover, with the introduction of more ‘Spooky’ characters along with some gruesome facts and selfie props!
Andy White, Creative Director of Wowme Design remarked: “We loved working on this fun project, creating an alternative look for Cheestrings and Yollies. At times of the year like this, brands can stretch their visual identity, ultimately aiming to increase shelf presence and to disrupt the normal consumer shopping behaviour.”
Strings & Things Cheestrings and Yollies are in the chilled aisle now in the UK.
Source: Wowme Design