Dive into Cheese-Fuelled Mania in ROTHCO’s Mind-Bending New Strings & Things Advert

Dive into Cheese-Fuelled Mania in ROTHCO’s Mind-Bending New Strings & Things Advert

As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]

Wowme Building Category Innovation for Kerry Foods

Wowme Building Category Innovation for Kerry Foods

In March Kerry Foods announced that its kids’ dairy snacking range would all come together with the creation of new masterbrand Strings & Things, which includes products such as Cheestrings and Yollies. Strings & Things would “future-proof” Kerry’s snacking brands, said Kerry Foods Marketing Manager Anna Moore, and would give it a “strong platform to […]

Kerry Foods and Saatchi & Saatchi Put the Power into Fridge Raiders in Latest Campaign

Kerry Foods and Saatchi & Saatchi Put the Power into Fridge Raiders in Latest Campaign

 Kerry Foods and Saatchi & Saatchi London have together launched the new campaign ‘Get a Taste for Power,’ bringing all the Kerry Foods protein snacking range together under the Fridge Raiders banner for the first time. ‘Get a Taste For Power’ marks a strategic shift in focus from recent Fridge Raiders campaigns. Kerry Foods […]

Kerry Foods is Spearheading a Fresh Protein Snacking Movement with Launch of Fridge Raiders Masterbrand

Kerry Foods is Spearheading a Fresh Protein Snacking Movement with Launch of Fridge Raiders Masterbrand

Kerry Foods is spearheading a fresh protein snacking movement, rubber-stamping its position as the expert in chilled. Capitalising on one of the fastest growing snacking categories, meat snacking (+11.1%), Kerry Foods is aiming to provide smarter solutions under a unified Masterbrand: Fridge Raiders. The Fridge Raiders Masterbrand will now encompass all of the snacking solutions […]

Richmond Introduces New Chicken Sausages to its Line-up

Richmond Introduces New Chicken Sausages to its Line-up

Kerry Foods is moving into the realms of chicken sausages for the first time ever, following extensive consumer insight. Sporting the same delicious home-cooked taste of Richmond, the new chicken variant will hit shelves across the grocery channel from April. Dawn Spencer, Marketing Director for Meats at Kerry Foods, said: “At Richmond we’re all about […]

Kerry Foods Launches £1.5M Campaign Set to Unleash the Fun in the Cheese Snacking Category

Kerry Foods Launches £1.5M Campaign Set to Unleash the Fun in the Cheese Snacking Category

Cheestrings, the most frequently purchased and kids’ favourite cheese snack, is launching a £1.5m multi-touchpoint campaign, born out of rich insight. The research compiled by brand owner Kerry Foods suggests that kids are relentless pursuers of fun and are always seeking inspiration to spark their natural creativity to make anything exciting. This notion perfectly pairs […]

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Fridge Raiders and Saatchi & Saatchi Team for Call of Duty WWII Promotion

Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]

Richmond Celebrates its Pride in Being the UK’s Favourite Sausage Brand in New TV Campaign

Richmond Celebrates its Pride in Being the UK’s Favourite Sausage Brand in New TV Campaign

Richmond, the number one sausage brand from Kerry Foods, is returning to TV screens this summer in a heart-warming new campaign to celebrate its status as the UK’s favourite sausage. Created by Saatchi & Saatchi, the new advert puts a local hero at the heart of its story to demonstrate what it is like to […]