As part of its partnership with Sony Pictures Animation’s upcoming film The Emoji Movie, Kerry Foods is set to hit screens with a new 10 second creative across its Yollies brand on kids TV channels, cinema, digital and video on demand.
Driving interest in the category and for the Yollies brand, the TV campaign will encourage families to, ‘Express Your Selfie’ for the chance to win prizes as part of an on-pack promotion across Yollies, Cheestrings and Scoffies.
The creative begins with the image of a mobile phone, perfect as six billion emojis are sent worldwide each day, which zooms into ‘Textopolis’ and a moving billboard.
This shows kids and their parents that The Emoji Movie props will be available in every pack, on top of the chance to win additional prizes. All entries are submitted into a daily prize draw to be in with a chance of winning The Emoji Movie merchandise including lunch boxes and stationery sets.
To enter, shoppers must follow these easy steps:
- Create your best Emoji expression, drawing or selfie using your favourite prop
- Upload your photo or drawing online to: cheestrings.net/emoji and www.yollies.co.uk/emoji
- Chance to win prizes daily and get an instant movie themed download with every entry
Victoria Southern, GB Marketing Director at Kerry Foods, comments: “Yollies is already an incredibly popular brand and growing at an exceptional rate since launch three years ago. The new TV creative, which showcases the partnership with The Emoji Movie, is perfect for the fun-filled kids’ yoghurt brand. We are delighted with the latest fun and quirky campaign which is in keeping with the movie, but also drives awareness and stimulates demand for Yollies, driving sales for retailers as well as incremental growth for the category.”
The new 10 second creative (above) will be aired for seven weeks from 1st August.
Source: Kerry Foods