In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the north and south.
The ad will air on 4 March ahead of England v Scotland in the final match of the Women’s Six Nations – and then at the Guinness Six Nations on 16 March.
The ‘Sisters’ campaign was created by advertising agency AMV BBDO and director Tubby Brother created the spot which will run in the UK and Ireland on VOD and social.
Niall McKee, head of Guinness Europe said: “We are proud to launch the new ad ‘Sisters’ which celebrates the rivalry of two sisters in a unique situation, playing for opposing national teams. Harriet and Bridget have both had exceptional careers in rugby and no doubt the greatest experience was representing their country against each other in the 2013 Women’s Six Nations. We’re proud to be able to tell their story, especially in our first year as Official Partner of Women’s Six Nations.”
On starring in the ad, Harriet and Bridget said: “When we started playing the sport, we never expected to be lining up for opposing national teams. Although we’re rivals on the pitch and there has always been a competitive edge, we are sisters first and foremost and that friendship between us has always motivated us to be the best we can be at the game.”
It follows the launch of ‘The Purse’ ad earlier in the campaign.
Source: The Drum