Archer’s Mark director Ian Derry helms the new Johnnie Walker campaign for Something Inc. Tracing an epic journey through Scottish landscapes, the campaign, entitled ‘It’s What’s Inside’, explores the unique qualities of the iconic Johnnie Walker Blue Label and the new limited-edition Johnnie Walker Blue Label Ghost and Rare Port Ellen. Something Inc teamed up […]
Lidl UK has revealed the spots for its 2018 Christmas campaign, based around the creative framework ‘Upgrade Your Christmas’. Using the bold and quirky humour which Lidl is famed for, TBWA\London has created seven comic TV spots – five of which are 20-seconds, and two of which are 30-seconds – that portray modern and relatable […]
This holiday season, Jennie-O Turkey Store, a wholly owned subsidiary of Hormel Foods, is encouraging busy hosts to give their families the bird — a Jennie-O Oven Ready turkey, that is. This new, lighthearted media and digital campaign speaks directly to consumers who are shopping, cleaning, balancing family dynamics and are up to their […]
Sol has launched its new brand positioning ‘Taste the Sun’, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality. The campaign was created by Maarten Vrouwes and Friso Ludenhoff for J. Walter Thompson Amsterdam, and produced by New Amsterdam Film […]
In the latest work from AJF Partnership, a GrowthOps business, Remedy Kombucha encourages consumers to give sugar a good kick in the lumps. Having started Remedy on their kitchen bench in 2012, Sarah and Emmet Condon have grown Remedy to become Australia’s leading kombucha brand. With a great-tasting product that naturally contains no sugar and […]
McDonald’s is running advertisements in Denmark based around Counter-Strike: Global Offensive, with a Mac Jr meal deemed a ‘full buy’, which seems reasonable. Redditor Kakipls posted a photo of four McDonald’s advertising hoardings, seemingly in Fields Shopping Centre, Copenhagen, to judge by the branding. Besides the full buy, a quarter pounder is an eco round, […]
Hamish Blake, Andy Lee and Lleyton Hewitt are the latest Aussie icons to go head to head in the Uber Eats ‘Tonight, I’ll be eating’ campaign created by Special Group. The comedic duo and tennis superstar are paired together to celebrate the growing popularity of online food delivery, following research that reveals a whopping […]
Aunt Bessie’s is embarking on a modern makeover with a brand new marketing strategy, communications route and visual identity. Entitled ‘Bring out the Bessie in you’, the brand is focusing on what it’s famous for: the roast dinner. The roast has seen a recent period of growth (+4.2% this year), driven largely by an increase […]
Vaalia yoghurt is both tasty and full of goodness. The trouble is, nobody believes a yoghurt can be both of these good things. Naturally, the only way to prove this was in the ‘Court Of Yoghurt’. Created by The Monkeys, part of Accenture Interactive, this is the first spot for Vaalia under the new […]
Beer brand Plantan has turned itself into a verb with their new campaign from WMC/Grey. ‘To Plantan’ is the act of lying doing, unwinding and enjoying a beer – and in their super chilled new TVC, everyone seems to be joining in. The spot was directed by Dominik Miskovsky, who was also DOP on the […]