DOVE Chocolate is launching its biggest advertising effort in recent years. The two-pronged effort introduces a new line of chocolate bars as well as advertising targeted to Valentine’s Day, the Mars-owned brand’s biggest sales moment of the year. The product and associated new work from BBDO New York celebrates the bold, unapologetic, pleasure-seeking woman of […]
Shredded Wheat is showing how 100% whole grain Shredded Wheat helps people get 100% from life in a television commercial launching today, the latest instalment of its “Life’s Better Shredded” brand platform. The commercial created by McCann London features a thrill-seeking father reliving the glory days of his youth. Filled with 100% whole grain Shredded […]
The long awaited summer campaign for Australian Lamb has launched – calling for Australia and New Zealand to come together over a lamb meal. Building on the brand platform ‘Share the Lamb’, the integrated campaign via The Monkeys sets out to extend the ‘rosemary sprig’ to our neighbouring nation and bridge the divide over something […]
The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles, known for its bold flavours, playful nature and endless stacking possibilities, will be showcasing a new advertisement in their ‘Flavour Stacking’ campaign. The ad will feature an emotional smart device and an iconic song. Pringles made its Super Bowl debut […]
Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, MTN DEW ICE and MTN DEW flavours. The advertising is part of the brand’s long-running ‘Do the DEW’ campaign and celebrates the power of doing. The rallying […]
Abe Lincoln is apparently alive and well, living in suburbia for Pizza Hut‘s “$5 Lineup” Super Bowl campaign, perfect for game day. The initial work coming from Pizza Hut’s partnership with its new agency of record, GSD&M, some of which is slated to debut on Super Bowl Sunday, features Mr. Five Dollar Bill himself. In the spots, Lincoln is […]
Heineken APAC launches its first global campaign targeting various festive seasons, initially rolling out in 15 Asian markets in the first quarter of 2019, including China and Vietnam. Building on the brand’s new global creative approach of a refreshing perspective on common beliefs, Heineken’s new campaign invites people to enjoy the holiday season to the […]
McDonald’s has released an endearing swimming gala film as part of its Saver Menu campaign by Leo Burnett London. ‘Swimmer’ is the first of two films directed by Andrew Gaynord – the mind behind We buy Any Car’s Philip Schofield ads, and Curry’s Kitchen Envy. The film is set at an indoor swimming pool, with a swimming gala in […]
Tiger Beer, Malaysia’s leading Beer is urging consumers to ‘Uncage New Beginnings’ this Chinese New Year with the help of Ogilvy Malaysia. At the core of the campaign is a new film, which marks a distinctively different direction for the brand. While previous years have seen the brewer run a largely tactical campaign with a […]
DoorDash, the on-demand destination connecting customers with their favourite restaurants through door-to-door delivery, is announcing the launch of its first integrated national TV campaign in the United States. The campaign, created in partnership with advertising agency M/H VCCP, will run across broadcast, digital, social and out-of-home channels from January 14th to March 31st. The new […]