The Everyone’s-a-Winner Monopoly game is back at McDonald’s. It’s a great game because, as the name suggests, every player wins each time. Which is good if you’re one of those types known as sore losers. OK, so now you’re frowning as you read this press release, thinking hard: “Me? A sore loser? Never!” Right, for […]
Every nation on earth has an annual celebration to share with the ones they love. And finally, Pedigree have created the thing we’ve all been asking for, a festive holiday for dogs. Introducing the Season of Good Dog, a global campaign celebrating the festive season through the eyes of our four-legged friends, developed by […]
Nestlé’s Leite Moça has just released a spin off of the “Everything that can go right, will go right,” campaign created by FCB Brazil, under a concept that focuses on the Moça Laws. In addition to trying to strike an emotional chord among Brazilians by bringing back delicious memories related to the brand, the […]
Archer’s Mark director Ian Derry helms the new Johnnie Walker campaign for Something Inc. Tracing an epic journey through Scottish landscapes, the campaign, entitled ‘It’s What’s Inside’, explores the unique qualities of the iconic Johnnie Walker Blue Label and the new limited-edition Johnnie Walker Blue Label Ghost and Rare Port Ellen. Something Inc teamed up […]
Lidl UK has revealed the spots for its 2018 Christmas campaign, based around the creative framework ‘Upgrade Your Christmas’. Using the bold and quirky humour which Lidl is famed for, TBWA\London has created seven comic TV spots – five of which are 20-seconds, and two of which are 30-seconds – that portray modern and relatable […]
This holiday season, Jennie-O Turkey Store, a wholly owned subsidiary of Hormel Foods, is encouraging busy hosts to give their families the bird — a Jennie-O Oven Ready turkey, that is. This new, lighthearted media and digital campaign speaks directly to consumers who are shopping, cleaning, balancing family dynamics and are up to their […]
Sol has launched its new brand positioning ‘Taste the Sun’, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality. The campaign was created by Maarten Vrouwes and Friso Ludenhoff for J. Walter Thompson Amsterdam, and produced by New Amsterdam Film […]
In the latest work from AJF Partnership, a GrowthOps business, Remedy Kombucha encourages consumers to give sugar a good kick in the lumps. Having started Remedy on their kitchen bench in 2012, Sarah and Emmet Condon have grown Remedy to become Australia’s leading kombucha brand. With a great-tasting product that naturally contains no sugar and […]
McDonald’s is running advertisements in Denmark based around Counter-Strike: Global Offensive, with a Mac Jr meal deemed a ‘full buy’, which seems reasonable. Redditor Kakipls posted a photo of four McDonald’s advertising hoardings, seemingly in Fields Shopping Centre, Copenhagen, to judge by the branding. Besides the full buy, a quarter pounder is an eco round, […]
Hamish Blake, Andy Lee and Lleyton Hewitt are the latest Aussie icons to go head to head in the Uber Eats ‘Tonight, I’ll be eating’ campaign created by Special Group. The comedic duo and tennis superstar are paired together to celebrate the growing popularity of online food delivery, following research that reveals a whopping […]