Coca-Cola has launched a campaign via McCann Sydney, commemorating 80 years of great tasting beverages made by Australians in Australia. The integrated marketing campaign will have multiple touchpoints with consumers led by a new locally-produced TVC running across screens and also supported in PR, social media and out-of-home. The TVC will be aired during […]
Cadbury has unveiled a new £2.8 million marketing campaign celebrating Cadbury Roses. The campaign is a fresh take on one of the most popular slogans in advertising history, “Thank you Very Much” and is once again set to make Cadbury Roses the perfect way to say ‘Thank You’. The new creative by VCCP, draws […]
On September 21 Domino’s, the UK’s best-loved pizza, has launched the first of a new series of TV spots that continue to cement the brand as “The Official Food of Everything”. In the year since the well-known slogan launched, Domino’s has been the Official Food of Everything from squads and breakups to Valentine’s Day and […]
Heinz is launching in Brazil its Caramelised Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and the Kraft Heinz Company decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and […]
Leveraging on the fact that seafood dishes and lemon-lime go hand-in-hand, 7UP has been focusing their communications on pairing the brand with seafood since 2014. To turn this common behaviour into a ritual where consumers would naturally choose 7UP Lemon-Lime to complement their favourite seafood meals, BBDO Vietnam and PepsiCo devised a summer campaign that […]
Kentucky Fried Chicken (KFC) is bringing the sweet – and the heat – to its world famous fried chicken with its newest menu item, Hot Honey. Inspired by a trending flavour mash-up of golden honey blended with mild peppers, the new flavour adds an unexpectedly delicious burst of sweet honey with the spicy kick […]
Absolut Vodka, the #1 imported vodka in the US, unveils its #NoSugarCoating campaign to celebrate its latest flavoured vodka – Absolut Grapefruit – made with no added sugar. With the help of actor, from Emmy-award winning series Modern Family, Jesse Tyler Ferguson, Absolut is proving just how refreshing transparency can be with a series […]
OREO, the world’s favourite cookie, has revealed a new brand campaign, ‘Some People’ll Do Anything For An OREO’, as it seeks to drive further penetration in the UK. The initiative features content by YouTube stars The Slow Mo Guys and was developed in partnership with creative agency ELVIS. The campaign is the first work to launch […]
While Apple is releasing its latest version of the iPhone, Stella Artois is touting its own connected device, but one that is decidedly analog. Titled ‘Meet The Ultimate Connected Device,’ the video playfully spotlights the features of the Stella Artois Chalice, all which have been meticulously designed to help people stay connected using the […]
Ridley Scott returns to advertising to direct his first commercial in over 15 years for the world’s best-selling cognac, Hennessy. Scott partners with Hennessy for a series of groundbreaking commercials for the Hennessy X.O cognac, which will premiere globally in 2019. Complementing the idea that ‘Each drop of Hennessy X.O is an Odyssey’, the director […]