International beer giant, Heineken, have released their first TVC for Birra Moretti, the ‘final piece of the jigsaw’ in scaling the brand. Founded in 1859, Birra Moretti have nurtured their product into the fastest growing alcohol brand in the UK today and have stood true to their motto, ‘great beer, great food, great company’ in […]
Heineken has launched the biggest ever campaign for an alcohol-free beer in the UK. The integrated ‘Now You Can’ campaign includes a £6 million-pound investment in TV commercials, cinema, digital and social activations, as well as on and off trade promotions, leading the alcohol-free category. The campaign, devised by Publicis Italy, premise is based around the […]
Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]
Unilever Singapore, Mindshare Singapore and Clear Channel creates a stunning DOOH campaign and educate consumers that their favourite beverages (cold brew coffee and chocolate malt milkshake) are now “Better Served Frozen” with Ben & Jerry’s. Ben & Jerry’s campaign seeks to tap on a holistic suite of modern and traditional solutions to show consumers how […]
While TERRA Chips has built a loyal following behind their uniquely delicious and naturally vibrant real vegetable chip varieties, they often are considered by consumers as a snack that’s more for special occasions than every day. Burns Group was called on to change this perception and tempt millenials with a more experiential snack chip and […]
Coca-Cola has reintroduced its Jeera masala soda brand, RimZim. The company is tapping into the emergent trend of consumers experimenting with flavours and formats. The TV commercials use light hearted humor to emphasise the intriguing great taste of the beverage, thereby positioning ‘RimZim’ as the Asli Chatpata drink. The tagline ‘Atpata nahin, chatpata’ is in […]
PepsiCo is re-launching its popular Sunbites brand with refreshed packaging, a new purpose-led brand positioning and an integrated marketing campaign with TV. The brand is set to champion the power of a little good through everything it does, highlighting that there is a little bit of ‘taste good’ and ‘do good’ in every Sunbite. […]
Everyone agrees that Chicken Tonight is a family favourite – It’s been that way since the 90s. However, what has never been properly settled is which flavour reigns supreme. With a broad range of flavours available it’s not hard to see why. In 2018, Chicken Tonight decided it was time to find out. With the […]
HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]
A cheeky new digital campaign for Organic Valley is making sure you know about ghee, replacing the oils and butters online culinary influencers use with its new signature ghee – or clarified butter. Advertising agency Humanaut is launching the digital campaign to introduce Organic Valley’s Ghee. Because clarified butter is lactose-free, high in fat and […]