Coca-Cola Highlights Rules for Affectionate Living in New Spot by DAVID São Paulo

“Use kind words only. Learn to share. If you can’t make it on your own, it is okay to ask for help.”

A new Coca-Cola video highlights the affirmative values behind every household rule, showcasing day-to-day situations in a lighthearted way.

With the slogan “every house has its rules but they take on a special taste when we’re together”, this DAVID São Paulo campaign focuses on affection in our family moments.

“The campaign is particularly inspired by those rules every family has got. What we want to show is that, far from being dull and strict, these rules should be experienced as a way to foster family bonds,” said Rafael Donato, DAVID’s Creative VP.

Source: Little Black Book

  Advertising, Beverage, Campaign, Coca Cola, DAVID São Paulo, Marketing, Non Alcoholic, Rules for Affectionate Living