Country singer Dierks Bentley is serving as a spokesman for Pepsi Stuff, the brand’s once-popular loyalty program that’s making a comeback this year. The initiative is part of Pepsi’s ‘Generations’ campaign that kicked off during Super Bowl LII. Meant to stir up nostalgia, the brand’s Super Bowl spot featured Cindy Crawford, Britney Spears, Michael Jackson […]
Mountain Dew has unveiled its “Give Your Head a Mtn Dew Kickstart” campaign, featuring actor, comedian and overall hardest-working-man-in-show-biz, Kevin Hart. This marks the first time Dew Nation will see Kevin, the face of the brand, in a Dew commercial, venturing inside his head – literally – as he drinks a Mtn Dew Kickstart. […]
Stoli Vodka has launched its new global advertising campaign, ‘Loud and Clear,’ and it features provocative images, scenes and demonstrative scoring by award-winning directors and composers. The stimulating new campaign takes a 360-approach, incorporating television, digital, social and print to reveal Stoli’s unapologetic message – “whatever drives you, make it bold, make it last, […]
McDonald’s has released a new brand ad called ‘Timeless’, an intergenerational tale that challenges the 24/7 connectedness of modern life created by DDB New Zealand. Built on bringing families together over a meal, McDonald’s taps into the insight that what families want the most is to spend quality time together. Our silver-haired protagonist faces a […]
WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]
Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]
In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ – Heineken’s Amstel beer sees a return to the more traditional values around men and male friendship. Exploring what it means to ‘Hold my Beer’ – Amsterdam based 180 Kingsday presents a poignant new campaign for Amstel […]
On 14th May, top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for everyone. The film features three groups of ice-cream-obsessed people as they sit outside their colourful beach […]
Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as […]
Pepsi has announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to excite fans […]