Mars Bar Australia is repositioning the chocolate bar as a way to gain confidence in a cheeky new campaign. The ad depicts a young man attending a live portrait drawing class only to discover his mother is the naked model. Despite appearing shocked and horrified, the man takes a bite of a Mars bar […]
The insight comes from the fact that soccer players often take a dive for a free kick or to get the opposing player a card. Just click to that little event happening in Russia to see a few examples. But in the KFC Streetwise two commercial, the player makes a meal of it on […]
Heineken raised the curtains on a new US-led integrated marketing campaign dubbed “Cheers to the Unexpected.” The series of television commercials, digital spots and outdoor branding pull from US insights, which showcase that Heineken drinkers thrive for spontaneity, and those who embrace it are happier in life. Each of the new ads encourages viewers […]
McDonald’s celebrates the incredible highs and lows of being a football fan during the FIFA World Cup with a new campaign telling them ‘We’re with you’, created as part of their official sponsorship of the tournament. Created by Leo Burnett London, the new campaign includes a film that broke internationally on the first day of […]
Just Eat has unveiled its World Cup campaign with a bizarre online film titled #PutItOnAPlate featuring football legend John Barnes having his face repeatedly licked by hungry fans. As part of the campaign conceptualised by Dark Horses, whoever orders a takeaway through the Just Eat app between 14 June and 15 July will get a chance to be […]
Following another record year of growth, Edinburgh Gin is launching its first national advertising campaign to kick-off the Summer season. The campaign, which calls on consumers across the UK to “Do Your Gin Thing”, is a nationwide outdoor and social media campaign that reflects the brands growth in distribution across the country. It will also […]
Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue sauce, in a new campaign from Serviceplan Italia and Plan.Net. A sandwich that will not go unnoticed in the Burger King restaurants, thanks to its ingredients loved by customers. The creative platform “Try Not To Notice […]
Behrouz Biryani, leading biryani brand in India with its rich Persian heritage, launched its first ad campaign. Crafted by BBH India, the film takes you through a gastronomical journey tracing the origins of biryani. This is the brand’s first integrated campaign extending across digital, print, outdoor and radio. Sharp visuals, delectable food shots infused […]
Coca-Cola is encouraging people to show a little kindness and empathy this Ramadan, whether or not you personally observe the religious festival. Their ad from the Coca-Cola team in the Middle East and FP7 McCann UAE follows a homesick and lonely Muslim woman who finds some unexpected friendship from a thoughtful stranger. The spot […]
After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the […]