Everyone agrees that Chicken Tonight is a family favourite – It’s been that way since the 90s. However, what has never been properly settled is which flavour reigns supreme. With a broad range of flavours available it’s not hard to see why. In 2018, Chicken Tonight decided it was time to find out.
With the help of Florence Noble and Eight, BC&F Dentsu brought together 26 Kiwi and Australian, self-proclaimed ‘Chicken Experts’ to lend their opinion to the cause.
Julian Ng, group brand manager, Simplot NZ said: “While the kids couldn’t settle on one flavour, we did achieve a great campaign that celebrates Chicken Tonight’s part in dinner debates happening in family homes all over New Zealand and Australia.”
Thanks to the experts’ earnest answers and a charming edit, the 30″ & 15″ spots help reintroduce the iconic Chicken Tonight brand to a new generation of families, whilst paying homage to the nostalgic “I feel like Chicken Tonight!” jingle those kids of the 90s simply loved… and which is now probably stuck in your head.
Source: Campaign Brief