Taxi Studio have been helping Carlsberg UK rediscover their Danish roots as they continue to re-align their brand with their Scandinavian homeland. To help translate the new positioning and celebrate 170 years of brewing excellence, They have created limited edition packaging, aptly titled ‘The København Collection’. Carlsberg’s founder, J.C. Jacobsen was renowned for his obsession […]
Doritos might have crashed out of the Super Bowl after a decade of fun ads, but Frito-Lay still has a few party tricks up its sleeve for this year’s big game. The chip maker’s Tostitos brand has made a limited-edition “Party Safe” bag that can tell when you’ve been drinking, and will help you get […]
Scottish brewer Tennent’s has released a limited edition heritage pack inspired by the brand’s extensive brewing archive. The Glasgow based company looked at a wide variety of artefacts from its history, including the first ever Tennent’s Lager can and branding from various markets including China. Alan McGarrie, head of UK brand marketing at Tennents, said: […]
A redesign of packaging for Booths’ own label wine by creative and strategic branding partnership Smith&+Village, which played on the supermarket’s heritage as a wine importer, contributed to an increase in sales of 4.3 per cent over the Christmas period. The rebranded 50cl Vintage Port was the best performing redesigned product, smashing last year’s sales […]
SVEDKA Vodka has a loyal fan base that loves American Football almost as much as they love their cocktails. So together with its agency Bensimon Byrne, SVEDKA set out to steal some football-spotlight. Continuing with its irreverent humour (from past Halloween campaigns – Printable Costumes and First World Horrors), SVEDKA takes aim at the most […]
Bud Light is paying homage to friendship with a new campaign from Wieden + Kennedy New York, which debuts the tagline, “Famous Among Friends.” The 30- and 60-second spots, “Between Friends,” depict big and small moments over the history of a friendship—from a best man speech to helping your friend move to competing together in […]
Johnnie Walker Blue Label is proud to ring in the Lunar New Year with the Year of the Rooster limited edition bottle. The commemorative bottle celebrates the traditions of Asian culture, and is the ideal spirit to enjoy while welcoming in the auspicious sign of the new year. Evolving from the first iteration, Year of […]
India’s premium rum brand, Wild Tiger Rum, is now available exclusively through the Prouds Duty Free stores at Nadi International Airport in Fiji. “We have been receiving good response from customers ever since the Wild Tiger Rum has been introduced into our duty-free stores,” said Prouds DFS manager, Ashwin Chand. “Available in 700ml striped bottles since December 2016, the […]
Carlsberg Group revealed that Philip A. Hodges will join them as EVP Supply Chain and member of the Group’s Executive Committee (ExCom) from 1 February 2017, replacing Peter Ernsting who left the company at the end of 2016. Phil brings extensive experience in supply chain and finance from various international positions. He last served as Senior Vice […]
Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch. Anheuser-Busch is scheduled to have […]