Drinks design specialist Denomination has unveiled packaging and brand identity for Fazzoletto, a new wine from Piedmont-based wine co-operative Araldica. The challenger brand from Northern Italy has a unique contemporary wine style and is made using revolutionary winemaking techniques, which needed to be reflected in the design. Denomination developed a compelling brand story around the […]
The leading brand of beers in Brazil, Skol has been reinforcing its commitment through a message of respect, with initiatives such as “Reposter“, in which eight illustrators were invited to redesign former Skol posters that objectified women. Now the branch launches SKOLORS, a special edition of cans with the various skin colours. In all, six […]
Mast-Jägermeister US has named Chris Peddy as Chief Marketing Officer. Peddy will oversee Jägermeister’s bold new brand identity launch, as well as all aspects of the US marketing platforms, brand strategy and innovation, digital marketing, customer marketing and public relations. The new role will be effective immediately, where Peddy will report directly to Jeff Popkin, […]
The UK’s wine industry could be in line for a major boost if the cost of importing wine from the EU rockets post-Brexit, according to an expert from the University of Northampton. Drinks industry specialist, Simon Wragg, has speculated on the likely impact of the United Kingdom leaving the European Union – and it makes […]
Cambodia may be a small market, but it’s safe to say nearly all Cambodians (okay, men!) are beer lovers. And adding to the spirit of the industry, Carlsberg launched its bottles in the market earlier in 2017. Carlsberg, known globally for their premium mild beer, is certainly not unknown to Cambodians, but the challenge ahead […]
Tiger Beer, Asia’s premium lager, is taking Air-Ink, the world’s first ink created from air pollution, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink and co-founder of Graviky Labs, and emerging artists […]
Australian sparkling wine brand, Chandon has unveiled its latest piece of localised content via Havas Sydney, to mark the second season of its partnership with the McLaren-Honda Formula 1 team. The partnership, which began in 2016, builds Chandon’s association with the glamour of the Formula One lifestyle and forms part of Chandon’s ongoing strategy to […]
Budweiser is raising one to hometown fans, who embody the spirit of America’s favourite pastime, baseball. The Anheuser-Busch owned brand will introduce customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American dream. These MLB team design cans bring to […]
MillerCoors and the IPG Media Lab, announced the launch of Miller Lite On-Demand, a revolutionary suite of connected home services that modernize the beer shopping experience. The newly launched services include a voice-activated Amazon Alexa skill and a custom AWS IoT Button. Both will restock your fridge with Miller Lite within the hour. These capabilities […]
Aspall Cyder has appointed its first ever major agency to lead its ambitious plans for growth in the cider category. The family-owned Aspall, one of the UK’s ‘coolest brands’ according to the CoolBrands report, is looking to expand its presence in the category and build increased equity in its brand. Aspall has tasked J. Walter […]