Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished. Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing […]
San Miguel, will unveil a series of enriching experiences to the on and off-trade in 2017, designed to tap into the increasing consumer demand for experiences over material possessions. The premium Spanish lager, which recently became one of a handful of beer brands in the UK to break the 1 million hectolitre sales milestone, will […]
Corona wants to help inspire Mexicans to break through their barriers, and believe in their ideas to pursue their hopes against all odds. In an effort to support and motivate aspirations, the beer brand is doing the impossible and making pigs fly. On Monday, May 22nd, Corona and Leo Burnett Mexico released thousands of pig-shaped balloons […]
This summer London’s first sparkling wine bar will be popping its cork in the heart of Soho. Running a ten-week residency at eclectic neon art gallery Lights of Soho on Brewer Street, Fiz is the brainchild of three friends; Barnaby Lewis, Max Bigland and Jordan Nadian who are inspired by the vibrant and sociable food […]
Iconic cognac house Martell unveiled Martell VS Single Distillery, a cognac from a single distillation source, with design by Nude Brand Creation. The packaging design highlights elements of the product story to provide differentiation within the category and help consumers to better understand what makes it special. Pioneering Spirit A pioneer amongst cognac houses, Martell […]
Four years ago, the America’s Cup announced their decision to bring the 35th running of the event to Bermuda in 2017. One company in particular instantly realized the enormity of this occasion: Goslings Rum, the oldest and largest export business on the island, established there in 1806. As the 7th generation President & CEO of […]
With Memorial Day behind us, summer has unofficially begun. For Bacardi, that means it’s time to break free. So the brand is partnering with BBDO NY and Major Lazer, popular DJs who have gone on to become one of the most popular acts in show biz among the millennial crowd. And they are partnering as […]
Smirnoff has come up with a creative way to combat abuse against members of the LGBT+ community online by responding to trolls with personalised illustrations. To mark Pride Month, which takes place each year in June, the brand has teamed up with a collective of socially engaged artists and illustrators for its #ChooseLove campaign. As […]
Carlsberg UK has announced Toast Ale as the winner of its first YOUR BEER, here? competition which gave independent breweries the chance to secure a listing in its new Crafted Handbook, launched on June 2. Toast Ale will feature alongside 65 beers and ciders in this year Handbook, which also includes five new draught and […]
Patrón Spirits will celebrate the versatility of tequila this summer by shaking up the way we enjoy seasonal cocktails. From Memorial Day through Labor Day, Patrón will pedal (literally) into local concerts, culinary events and festivals across the US with its nuanced “Patrón the Summer” cocktail experience. This uniquely designed bar-on-wheels will allow consumers to […]