Four years ago, the America’s Cup announced their decision to bring the 35th running of the event to Bermuda in 2017. One company in particular instantly realized the enormity of this occasion: Goslings Rum, the oldest and largest export business on the island, established there in 1806. As the 7th generation President & CEO of […]
With Memorial Day behind us, summer has unofficially begun. For Bacardi, that means it’s time to break free. So the brand is partnering with BBDO NY and Major Lazer, popular DJs who have gone on to become one of the most popular acts in show biz among the millennial crowd. And they are partnering as […]
Smirnoff has come up with a creative way to combat abuse against members of the LGBT+ community online by responding to trolls with personalised illustrations. To mark Pride Month, which takes place each year in June, the brand has teamed up with a collective of socially engaged artists and illustrators for its #ChooseLove campaign. As […]
Carlsberg UK has announced Toast Ale as the winner of its first YOUR BEER, here? competition which gave independent breweries the chance to secure a listing in its new Crafted Handbook, launched on June 2. Toast Ale will feature alongside 65 beers and ciders in this year Handbook, which also includes five new draught and […]
Patrón Spirits will celebrate the versatility of tequila this summer by shaking up the way we enjoy seasonal cocktails. From Memorial Day through Labor Day, Patrón will pedal (literally) into local concerts, culinary events and festivals across the US with its nuanced “Patrón the Summer” cocktail experience. This uniquely designed bar-on-wheels will allow consumers to […]
Crown Cellars, the specialist wine division of Carlsberg UK, has launched its 2017/18 wine portfolio, with proven best-sellers and new additions that respond to market trends, including the explosion in demand for prosecco which continues in 2017. More than 200 wines have been rigorously tasted by Crown Cellars’ team of experts including Master of Wine […]
Tiger Beer is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a USD 1 million donation to support the organization’s tiger conservation efforts. The partnership will also see the launch of a digitally-led global awareness campaign – 3890Tigers – that uses the power of art and creativity to increase […]
Malibu, the Pernod Ricard owned Caribbean coconut rum, is launching its global campaign ‘101 Days of #BecauseSummer’. Created and managed by global brand experience agency Huge, the campaign’s objective is to make Malibu the summer spirit brand of choice for a global millennial audience. Building on the success of Malibu’s ‘Because Summer’ platform, the campaign […]
Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]
Leading drinks design specialist Denomination has unveiled packaging and brand identity for The Caley, the most prestigious wine yet from Yalumba, a fifth-generation family wine company of the Barossa, South Australia. The design reflects the exclusivity and luxury nature of The Caley through the use of techniques such as foiling, heavy debossing the family crest. […]