Hennessy, one of the world’s best-selling Cognac, announced urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle. The custom-designed bottle, launching across the US in July 2017, will be sold in almost 50 countries worldwide. The Limited Edition release by JonOne, which features a colourful, vibrant design, is the seventh in an ongoing series of collaborations between Hennessy V.S and several internationally renowned artists.
Hennessy sensed a kindred spirit in JonOne. Constantly on the move between his home in Paris, his native Harlem and cutting-edge art scenes all over the world, the street artist-turned-art-world phenomenon has always remained true to himself, pushing boundaries and defying definition. For JonOne, art is a vector for pure emotion. What drives him is being “in the flow” and “sharing dreams.”
JonOne had never visited the town of Cognac before. On his first visit to Hennessy’s historic seat, in 2016, the artist immediately connected with the place for its energetic atmosphere and passion for creation. While there, JonOne was introduced to the complex layers of Cognac.
“When you speak to people at Hennessy who love what they do, it resonates,” JonOne explains, “I can relate to that emotion: They create beauty with their own hands; they know the joy of creation. For them and for me, it’s not just a job, it’s part of your life.”
This shared passion can be seen in the design process itself, which mirrors the elaborate process of crafting Cognac. With an energy that has come to define his style, JonOne built layer upon layer of freestyle splashes of colour, intermixed with Hennessy’s own imagery, echoing the complex layers of flavours and aromas created during the Cognac blending process. The result is a final work that captures the spirit of the artist and gives a nod to the transmission and legacy of Hennessy.
“The freedom of the street is what made me want to pursue art in the first place,” notes JonOne. “The subway is like a museum that runs through the city. Then, as now, my question is, ‘How do I make my art live?’ I want people to look at it and say, ‘What is this?’. Hopefully, they’ll be inspired. I want to see where it takes them — and where it might lead me next.”
The design appears on a limited run of flagship 750mL Hennessy Very Special bottles (priced approximately at $35). A special deluxe gift edition is also available, featuring a 1.75L bottle decorated with JonOne’s iconic tag and Hennessy iconography. It is encased in a whimsically over-sized paint can, inspired by the artist’s studio and creative inspiration, and available for a suggested retail price of $200.
The Hennessy Very Special Limited Edition bottles by JonOne will be available for purchase starting June 26 on ReserveBar.com and at fine retailers US-wide beginning in July.