LEAP Shows How to Push It for WowHydrate

LEAP Shows How to Push It for WowHydrate

Innovative drinks brand, WowHydrate wanted to differentiate their product from other soft drinks in the sports and energy category, so they commissioned LEAP to create a CGI video demo sequence that would showcase their unique push-cap technology. Unlike other sports drinks which sit pre-mixed on the shelf, WowHydrate is activated by the customer at the moment of use. To […]

GREY GOOSE Teams with Maison Labiche for New Limited-Edition Riviera Bottle

GREY GOOSE Teams with Maison Labiche for New Limited-Edition Riviera Bottle

GREY GOOSE Vodka and Parisian fashion label Maison Labiche have collaborated to create this year’s limited-edition GREY GOOSE Riviera bottle, and reveal a hand-designed capsule collection comprised of fashion and travel items, designed as an invitation for people to ‘Live Victoriously’ this summer. The GREY GOOSE x Maison Labiche limited edition Riviera bottle is the […]

Upselling Millennials one Glass of Wine at a Time

Upselling Millennials one Glass of Wine at a Time

Selling wines by the glass in restaurants is an effective way of tempting Millennials to try new and more expensive wines, research has found. The University of South Australia’s Ehrenberg-Bass Institute researchers Professor Johan Bruwer and Dr Justin Cohen examined risk perceptions among Australian wine consumers and found customers were more inclined to try new and more expensive wines if offered wine-by-the-glass […]

Hennessy Task Urban Artist JonOne to Design 2017’s Very Special Limited Edition Bottle

Hennessy Task Urban Artist JonOne to Design 2017’s Very Special Limited Edition Bottle

Hennessy, one of the world’s best-selling Cognac, announced urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle. The custom-designed bottle, launching across the US in July 2017, will be sold in almost 50 countries worldwide. The Limited Edition release by JonOne, which features a colourful, vibrant design, is the […]

DB Breweries Crushes Beer Bottles into Sand to Save New Zealand’s Beaches

DB Breweries Crushes Beer Bottles into Sand to Save New Zealand’s Beaches

New Zealand’s DB Breweries and agency Colenso BBDO had a monster hit in 2015 with “Brewtroleum,” a campaign that took the yeast left over from the brewing process and turned it into a clean-burning, conflict-free biofuel—letting consumers, in a sense, save the world by drinking more beer. And now, client and agency are back for […]

Absolut Infuses New Social Electricity into Holiday Season with Return of Limited Edition Absolut Electrik Bottle

Absolut Infuses New Social Electricity into Holiday Season with Return of Limited Edition Absolut Electrik Bottle

Starting November, Absolut, with ride-sharing app Lyft, will help nightlife lovers kick-off the holiday season by bringing together new friends, experiences and social surprises – inspired by the return of its limited edition electric blue bottle, Absolut Electrik. Kicking off in NYC on November 4th, the partnership aims to infuse a new sense of social […]

Budweiser to Launch Twist-Offs in the UK

Budweiser to Launch Twist-Offs in the UK

Budweiser has announced the launch of Twist-Offs in the UK – making it the first major beer brand in the UK to introduce twist-off bottle caps. Available across on and off trade, the innovation will increase ease of serve for on trade customers, and address issues of convenience for shoppers – by eliminating the need […]

How Pulling a ‘Blue Steel’ for Your Brand Could Boost its Luxe Appeal

How Pulling a ‘Blue Steel’ for Your Brand Could Boost its Luxe Appeal

You’ve probably pulled it off at least once. The ‘Blue Steel’ model look made famous by Ben Stiller in the cult 2001 film Zoolander. Blue Steel has become a standalone moniker, like twerking or Marmite. And Cîroc vodka has jumped on a limited edition idea that’s a match made in branding heaven: the Blue Steel […]

Sarson’s Goes Retro in Limited Edition Vinegar Bottle by Parker Williams

Sarson’s Goes Retro in Limited Edition Vinegar Bottle by Parker Williams

Brand design agency Parker Williams has designed a limited edition “Chip Lovers” bottle label for Sarson’s, the UK’s number one vinegar brand. Packs of malt vinegar will feature the brand’s successful vinegar-loving couple, ‘Fish and Chip’. Along with channelling the nostalgic power of artist Paul Thurlby’s imagery, the limited run sees Sarson’s change its background […]

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