— Mariana Rodrigues (@marianaimagines) June 23, 2017
Jelly London recently worked with AMV BBDO on the Bombay Sapphire ‘A Gin of Ten Journeys’ campaign with illustrator Mariana Rodrigues. The campaign explores the individual depths of each of the ten sustainably sourced botanical ingredients that are vapour infused to create Bombay Sapphire’s perfectly balanced gin.
With Mariana leading the illustration style, Jelly’s animation studio The Kitchen worked collaboratively with her and the agency to build a world that encompassed the natural and organic to illustrate the ten journeys.
With a nod to tradition, but with a contemporary eye, the illustration style and animation movement combine to deliver beautiful executions that highlight the botanicals in a vibrant and elegant way.
The animation has an overall sensation of symmetry and is a floral abundance. It is rich in detail while maintaining an element of calm.
The campaign is currently live across print and digital OOH sites in the UK and Europe, online and throughout Bombay Sapphire events and related PR.
Source: Little Black Book