Big Zuu voices new Captain Morgan campaign celebrating self-expression Captain Morgan shifts from celebrating ‘spice’ as the ingredient that makes Captain Morgan Original Spiced Gold delicious to celebrating ‘spice’ as the individuality people bring to social occasions Captain Morgan today [8th August] launches the first installment of its new global ‘Spice On’ campaign. The digital first […]
World renowned Whisky brand, Ballantine’s, partnered with Boundless to create beautiful, luxury all year-round packaging that would strengthen their position within gifting occasions and appeal to key shoppers in the Korean market. Masterfully prepared, beautifully crafted, and artistically wrapped, these Prestige pack designs are a truly worthy gift, taking pride of place at any occasion. […]
The latest iteration of the brand’s ‘The Spirit of London’ creative platform will roll out globally from July and celebrates the energy sparked by the many contrasts of urban life
Beefeater, The World’s Most Awarded Gin, is launching the next phase of its The Spirit of London creative platform. Created by the brand’s new international creative agency partner, McCann London, the campaign invites consumers to experience the vortex of contrasts that fuel the energy of the city. This is metaphorically represented within a 30-second hero […]
Summer 2022 has been a long time coming! To celebrate the first glimmers of sunshine SEVEN BRO7HERS is launching the ‘Guava Crush’. This thick, hazy, hoppy pale ale is infused with Pink Guava fruit and packs a tropical punch – a perfect summer crush. Dancing between a hybrid of pears and strawberries, this Guava pale […]
The UK’s no.1 coconut rum brand is welcoming consumers to the Malibu world with its new brand positioning. A world where people embrace the summer mindset all year round and “Do Whatever Tastes Good”. Live now and running throughout July, the above-the-line creative will be unmissable on social channels, digital OOH, and BVOD. Later this […]
Fun Agency have recently completed the brand look and feel for Perfetto Italian Gin, from Continental Wine and Foods. Fun Agency created a clear proposition, look and feel and full range of campaign assets to help communicate the brand. Paul Alexander, creative partner at Fun said ‘Perfetto is produced inland, and we wanted to make sure […]
New designs reflect the brand’s vision to recruit a new generation of craft seekers and heroes its motto: “let the deed show” .
Aberlour, the award-winning craft single malt Scotch whisky distiller, has proudly unveiled its distinctive new packaging created in partnership with Nude Brand Creation. The redefined craft aesthetic of the new-look packaging truly heroes its heritage and highlights the brand’s continued passion for delivering a whisky of exceptional character. Nude took inspiration from the distillery’s rich […]
New hand-brewed alcoholic kombucha brand, Brewhaha, launches with category-defining brand and packaging identity by drinks design specialist Denomination. Brewhaha has been created in response to a surge in consumer desire for interesting drinks with health-giving qualities – especially among the ‘smashed avocado’ generation. This trend for wellbeing is now crossing over into the alcohol sector, as […]
This year, BACARDÍ packages up its classic Carta Blanca bottle in the perfect Christmas gift pack for cocktail lovers. Including a bottle of Carta Blanca along with a matching glassware, the Amazon-exclusive gift includes the Mojito and Gingerberry Punch recipe for anyone who fancies making cocktails at home. The gift pack will be available later […]
Glassworks’ Duncan Malcolm directs northern soul sensation with support from Annex and LS Productions
Edinburgh Gin has launched a new TV advert that leads viewers through a fantastical journey of flavour, capturing the brand’s point-of-difference as a highly original but carefully considered gin-maker. Created by Bright Signals and directed by Duncan Malcolm at Glassworks, the half live-action half animated spot showcases the wonders worked by Edinburgh Gin with natural flavours – […]