Maison Martell revealed its outstanding new cognac, Martell Chanteloup XXO, during a dazzling event at the historic Petit Palais. This exceptional experience was appropriate for what is a landmark launch, not only for Maison Martell, the oldest of the great cognac houses and the global leader in prestige cognacs, but also for the world of […]
Bud Light released four new ads just in time for NFL Kick-Off. The new spots by Weiden + Kennedy, highlight Bud Light’s crisp taste and a refreshed Bud Light Platinum. The product-focused spots, “Recline” and “Crispy,” emphasise the crisp, refreshing taste of Bud Light capped off by the Bud Knight out of his armour. Both […]
Spirit Cartel is introducing Bobby’s Schiedam Dry Gin and Schiedam Jenever to the UK, a duo of Dutch-Indonesian hybrids that owe their existence to the 150 year-old shared history of the two countries. Bobby’s is named after the two founders’ grandfather who emigrated to Holland in the 1950s, but who missed the taste of Indonesia and started infusing Dutch […]
Desperados reached new levels of wild experimentation by welcoming partygoers and all their party ideas under one roof, to create the world’s largest crowdsourced party. Partnering with party legends Elrow and dance music pioneer, Skream, Desperados transformed Magazine, one of London’s newest venues, into the most welcoming house party and turned people’s wild party ideas […]
Having been in the market since 2013, Cù Bòcan found itself in need of a complete repositioning. With a previous design that focussed on a myth rather than the product’s merit, this Highland Single Malt needed a new brand that would appeal to a more modern whisky drinker, so they partnered with Thirst Craft. Subtly […]
Creating a compelling narrative, visual identity and brand world, BrandOpus have partnered with Punch, who manage a portfolio of 1300+ pubs in the UK. To coincide with an ambitious strategic vision whilst maintaining a link to its roots in the traditional world of pubs, Punch briefed us to reframe and reposition the brand and create […]
Cuvée Sauvage meaning ‘Wild Blend’ is a super premium Chardonnay and Pinot Noir brand from the Russian River Valley of the Sonoma Coast, California. The cool climate wine region is named after the river that meanders through this territory, stretching inland from the extreme Pacific coastline. Known for its marine influence, the fog here rolls […]
Billson’s brewery revealed the launch of Billson’s triple distilled vodka, with strategy, brand and packaging design by independent, international design agency Cowan London. This small-batch craft vodka follows the launch of two artisan gins earlier this year, continuing the journey into craft spirits production for one of Australia’s oldest drinks manufacturers. Since 2017, when they […]
Award-winning single malt Scotch whisky brand Glenfiddich has unveiled a striking new packaging design for its 12- and 15-year-old whiskies, with branding by Here Design. Building on a longstanding relationship with Glenfiddich, Here was approached to elevate and modernise the brand’s visual language and bring meaning to the core brand. The redesign needed to build […]
Blue 449 has announced the launch of Aviation American Gin’s first UK marketing campaign. The quirky gin brand, distributed by fine spirit importer Marussia Beverages and owned by actor Ryan Reynolds, is known for its tongue-in-cheek personality. The four-week campaign will focus on an out-of-home campaign which uses a combination of data sources to help identify gin and […]