Pernod Ricard has revealed the latest batch of Japanese Sake LINK 8, with bottle design by Nude Brand Creation. Released in limited quantities, LINK 8 blends the craftsmanship of leading Scotch whisky “Chivas Regal” and renowned Toyama Sake house “Masuizumi”. The first footsteps of this collaboration started in 2018 with the encountering of Ryuiichiro Masuda, […]
Heineken® and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after ‘The Closer’. In the new campaign, ‘The Office Cleaners’, the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According […]
November 2022 saw the launch of exciting new spirit LUNEOIR with branding and packaging by Nude Brand Creation. Working closely with LUNEOIR founders, entrepreneur Julius Bucher and world renowned bartender Arnd Henning Heißen, Nude have created a bespoke sprayed glass, plus luxurious label graphics and branding that together with the unique liquid goes “Beyond the Known”. […]
Beefeater, the World’s Most Awarded Gin[1], is cutting through the Black Friday chaos by enhancing its ‘The Spirit of London’ campaign through innovative media, launching a dynamic 3D billboard, created by McCann and Craft, in one of the busiest shopping areas in London. The disruptive activation uses ‘Deep Screen’ technology, which is forecast to achieve […]
Beefeater collaborates with Lakwena to celebrate The Spirit of London
Beefeater, the World’s Most Awarded Gin, worked with Missouri to help create a limited-edition bottle and suite of assets that represents ‘The Spirit of London’ – the home of Beefeater for over 200 years. After a deep dive into potential collaborators that embodied the shared values of Beefeater, Missouri commissioned Lakwena, a London-based artist known […]
Multi award-winning brand design agency Lewis Moberly, has partnered with craft Irish whiskey brand, Lambay to create a launch campaign for the brand’s most premium expression. Design experts in the luxury and premium spirits space, Lewis Moberly has created a digital-first campaign for the Lambay Castle Prestige Edition, unlocking the hidden secrets of the island on which the whiskey […]
Guinness celebrates the power of football fandom in breakthrough new campaign
The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone. Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]
THE WORLD’S NO.1 VODKA¹ MEETS THE WORLD’S MOST SUCCESSFUL VIRTUAL ACT²JOINING FORCES TO EXPLORE, CELEBRATE AND REIMAGINE SMIRNOFF’S HISTORY IN DISTINCTIVE COCKTAIL CULTURE WITH A GORILLAZ SPIN FOUR TWISTS ON CLASSIC COCKTAILS AND A LIMITED-EDITION BOTTLEDESIGNED BY GORILLAZ BAND MEMBERS MURDOC, NOODLE, RUSSEL & 2D Since 1864, Smirnoff has introduced some of the most iconic […]
New technology delivers multiple dispense options from one base keg liquid, offering a consumer customised drink option, simply and quickly.
The leading global brewer has piloted a revolutionary new dispense system that enables hospitality owners to significantly expand their draught portfolio. The unique solution allows consumers to customise their drink without the cost and complexity of adding new lines and cellar tech. It is a closed and non-permeable system, ensuring that there is no unintentional […]
• Impressive new branding designed to show ‘bolder side’ of famous Islay gin for launch of 51.5% The Botanist Hebridean Strength • Creative agency Thirst uses contrast to demonstrate evolution of brand as it innovates in the Global Travel Retail market • Thirst’s bold strategy includes The Botanist Environment – an immersive experience designed to educate and inform travelling gin lovers on The Botanist’s Hebridean heritage
ISLAY distillery Bruichladdich has unveiled bold branding for its first-ever Global Travel Retail (GTR) exclusive gin, The Botanist Hebridean Strength. Glasgow-based creative agency Thirst, which recently reimagined the progressive distillery’s distinctive new outer-packaging-free Port Charlotte bottle, was charged with strengthening and amplifying the classic The Botanist brand for its first step into innovation – a […]