Tequila Avión is proud to announce its new partnership with Grammy-nominated artist, 21 Savage, as part of its new “Depart. Elevate. Arrive.” campaign. Inspired by the vibrancy of modern Mexico City, “Depart. Elevate. Arrive.” introduces a bold, new look for Avión and celebrates the brand’s heritage and passion for aviation, while targeting consumers who are adventurers […]
Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]
Each year on 9 August, Singapore gathers in the biggest celebration of what is deemed the most important day in the nation’s history – National Day. This year, Tiger disrupts conventional celebrations by paying homage to the day before, 8 August, to honour the journey of hard work and determination that brought us to our […]
Jacob’s Creek has unveiled its latest global Masterbrand platform, ‘Bring Your Australian’ at its pop-up restaurant on Bennelong Point, overlooking Sydney Harbour and the Opera House. Championing a more contemporary, globally relevant Australian spirit, the platform is supported with a striking new identity, and a fresh colour palette inspired by modern Australia. The ‘Bring Your Australian’ platform is the start of […]
Just three months after the successful re-launch of Mermaid Gin, the Isle of Wight Distillery has introduced its first-ever Pink Gin. The gin is presented in the same, strikingly sculpted, bottle as Mermaid – albeit decorated in shades of pink, including the appropriately named ‘Living Coral’, 2019’s Colour of the Year. The bottle is again […]
Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication (NFC) technology to date. On August 1st, NFC connected bottles will be released across the United States, offering consumers the ability to be taken to the home of […]
Gin brand BLOOM has launched its new brand campaign created with under 30s specialist creative agency ZAK. Whilst culturally the forward motion of female empowerment and gender equality is accelerating, the drinks category is still left on the shelf with some rather dull and dusty ideas. Until now. The ‘Live Full Bloom’ campaign inspires women to live […]
Bud Light and Grammy-nominated artist Post Malone debuted a new limited-edition merch collection available US-wide on Monday, August 5, 2019 exclusively on PostMalone.com. The premium, unisex streetwear line takes equal inspiration from some of Post’s favourite things as well as Bud Light’s heritage to create a one-of-a-kind collection that will bring fans closer to Post […]
Plymouth Gin has launched the first in a series of unique limited batch craft gins that celebrate the spirit of exploration, with design by London-based agency B&B Studio. Mr. King’s 1842 Recipe is a small limited batch run of only 2,000 cases, crafted by Master Distiller Sean Harrison using a reimagined original recipe from 1842 […]
Long Live The Local, the campaign which aims to promote pubs and cut beer duty, returns to celebrate the positive role that pubs play in our lives & communities – and with a stark warning of the threat facing this Great British institution. In 2018, the Chancellor listened to the voices of 116,000 people who […]