The pioneer of British premium lager, Freedom Brewery, has announced a new contract brewing service enabling growing producers to meet any increase in demand through a trusted resource. Having recently invested more than £2 million into its production facilities, Freedom Brewery is offering its industry expertise to other brewers to brew, bottle, can and keg […]
Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]
To take timely advantage of the desire for all-things chocolate – with Easter fast-approaching – Nirvana Brewery has launched a Chocolate Porter (0.5% ABV). It’s the brewery’s first new beer since the appointment of James Rabagliati as Head Brewer – and follows Nirvana re-releasing its original London Porter late last year. The rich, dark, velvety […]
Salford-based brewer and pub retailer Hydes has committed to a multi-million, seven-figure investment programme across its pub estate throughout the remainder of 2024. The family-owned independent business, which marked its 160th anniversary last year, will begin the investment programme with a refurbishment of its award-winning pub and boutique hotel, The Abel Heywood, based in Manchester’s […]
James Cropper has partnered with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap. The coloured wrap for The Bruichladdich Eighteen and The Bruichladdich Thirty is the first of its kind in the whisky space. Made from fully recyclable paper pulp and […]
Heineken® is kicking off the UEFA knockout stages with its new campaign building on the established ‘Fresher Football’ platform that aims to make football more inclusive. The brand has been working to level the playing field by campaigning to make the sport a more positive and welcoming space to enjoy football together. This new campaign […]
Boundless Brand Design have partnered with Royal Salute and illustrator, Yunshu Li to create a stunning new limited-edition design for this year’s 21-Year-Old Lunar New Year Edition. This design marks the fourth design Boundless Brand Design have created for the Lunar New Year series, in partnership with a carefully selected & talented illustrator. This year’s […]
Nirvana, the first dedicated no/low brewery in the UK, has launched its first-ever crowdfunding campaign via Seedrs and also hired a new Head Brewer. The crowdfunder, launching 1st February, follows the success of a private raise of £750,000.00 in 2023 and a 16% YOY increase in annual revenue, with a staggering 43% rise in December. Nirvana, […]
This February 8th, a handful of the beer industry’s leading players are coming together to launch Fusion Pale Ale, a keg-only 5.1% Pale Ale, to encourage people back into pubs and bars. The beer is a result of a cross-supplier collaboration – between renowned Manchester-based brewery Track Brewing Co., the world’s largest 100% grower-owned hop […]
Climate change is rapidly shrinking wine-growing regions worldwide. According to a study, a global temperature increase of just 2°C could render 56%* of current growing regions unusable. Without action, many of your favourite wines could go extinct. Here’s how one winery is working to save them. Boutique Australian winery Ampersand Estates, with help from the Wildlife […]