This design marks the fourth design Boundless Brand Design have created for the Lunar New Year series, in partnership with a carefully selected & talented illustrator.
This year’s design, born out of the ‘Ignite the New Year’ concept platform created by Boundless for the Lunar New Year’s series sees Yunshu Li, a Chinese-born artist, illustrate a majestic celebration inspired by the world map, bringing a sense of joy and celebration across the entire globe, from London to Beijing.
The design beautifully fuses colour and modernity to match the vibrancy of the festivities.
The striking, bright and colourful style illustrated through discoverable details, harmoniously combines figurative cues of the Lunar New Year, depicting the renowned “gun salute” being fired from the iconic lion’s mouth. In the playful artwork, floral bouquets representing wishes of happiness, growth, prosperity, and love are intertwined with icons and animals from across the globe.
The bespoke illustration captures the global cultural significance of the Lunar New Year celebrations, bringing to life a sense of hope and happiness throughout the exquisite new design, and houses a flagon of the Royal Salute 21-Year-Old Signature Blend.
Yunshu Li commented: “As flowers blossom, lanterns are lit and fireworks burst in the sky, we begin the global celebration of the new year. With this special edition of Royal Salute, dispersing gifts and joy, travel with me to lands full of wonder, finding joy and happiness along the way.”
Hamish Shand, Founder and Creative Director at Boundless said, “It’s a pleasure to partner with Yunshu, another very special illustrator to bring to life the vision of Lunar New Year celebrations. Royal Salute once again allows us to push boundaries and create beautiful, vibrant and premium packaging for this joyous occasion”.
Source: Boundless Brand Design