10 Year Renewal of ‘Scotch Whisky’ Trademark in China Announced During Prime Minister Trade Visit

10 Year Renewal of ‘Scotch Whisky’ Trademark in China Announced During Prime Minister Trade Visit

The Scotch Whisky Association (SWA) has renewed its collective trademarks ‘SCOTCH WHISKY’ and its translation ‘苏格兰威士忌’ in China until November 2028. As a result, Scotch Whisky is officially protected from locally produced copies for a further 10 years. The announcement was made as SWA Chief Executive, Karen Betts, joined the Prime Minister on a three-day […]

The Johnnie Walker Blue Label Capsule Series by Tom Dixon Unveiled at Milan Design Week 2017

The Johnnie Walker Blue Label Capsule Series by Tom Dixon Unveiled at Milan Design Week 2017

Acclaimed British designer Tom Dixon OBE has created The Johnnie Walker Blue Label Capsule Series, which will be previewed at the elegant Teatro Manzoni theatre as part of Dixon’s exhibition at Milan Design Week in April 2017. Inspired by the rarity, craft and heritage of the luxury Scotch Whisky, the exclusive Johnnie Walker Blue Label […]

The Macallan Reveals 1991 Fine & Rare Vintage Expression

The Macallan Reveals 1991 Fine & Rare Vintage Expression

The Macallan, one of the world’s ultimate luxury single malt Scotch whisky, has unveiled the newest addition to The Macallan Fine & Rare collection; the 1991 Fine & Rare vintage. The Macallan Fine & Rare collection, created to identify the very best of The Macallan’s finest maturing stock, features some of the greatest vintage single […]

The Macallan Announces New Sherry Oak 40 Years Old

The Macallan Announces New Sherry Oak 40 Years Old

The Macallan, the world’s ultimate luxury single malt Scotch whisky, unveils its latest exceptional whisky in the coveted Sherry Oak range, The Macallan 40 Years Old. This collectible, limited-release whisky represents only the second non-vintage release of a 40 year old expression to come from the iconic Speyside distillery. The creation of The Macallan 40 […]

Space Unveils New Global TV Campaign For Glenfiddich

Space Unveils New Global TV Campaign For Glenfiddich

Glenfiddich, the world’s most awarded single malt Scotch whisky, is launching a new global ad to support the Glenfiddich Experimental Series. The brand’s latest range combines Glenfiddich’s passion for pushing Scotch whisky boundaries and collaborating with trailblazers beyond the world of whisky to unlock new drinking experiences. The 60-second TV ad (above), developed by creative […]

Buchanan’s Whisky Launches New “Es Nuestro Momento” Campaign

Buchanan’s Whisky Launches New “Es Nuestro Momento” Campaign

Buchanan’s announced the launch of a new, national marketing campaign in the US ­– Es Nuestro Momento. The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly – premiered October 9. Buchanan’s believes […]

The Macallan Unveils Double Cask 12 Years Old

The Macallan Unveils Double Cask 12 Years Old

The Macallan, the world’s ultimate luxury single malt Scotch whisky, proudly introduces The Macallan Double Cask 12 Years Old to its core range in the US on October 6. The distinctive new whisky marks the first time the distillery has used American Oak Sherry-seasoned casks as the most prominent flavour style in an expression of […]

Space Embarks on Global Virtual Reality Distillery Tour for Glenfiddich

Space Embarks on Global Virtual Reality Distillery Tour for Glenfiddich

Creative agency, Space, has developed a ground breaking virtual reality distillery tour for the world’s most awarded single malt Scotch whisky, Glenfiddich. The VR experience created by Space – called “Journey into the Mind of the Malt Master” – is an ambitious project which immerses viewers, no matter where they are in the world, into […]

David Beckham Welcomes Guests to Haig Club Shanghai

David Beckham Welcomes Guests to Haig Club Shanghai

Designed to be different, Haig Club Single Grain Scotch Whisky redefines the way people come together to enjoy and savour Scotch in style. On January 13, in the vibrant metropolis of Shanghai, Haig Club brand partners David Beckham and Simon Fuller hosted an extraordinary evening bringing together global industry leaders in fashion, food and drink, music […]

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