Bluemarlin Breathes New Life into Thatchers Rascal

Bluemarlin Breathes New Life into Thatchers Rascal

Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide.  With consumers drinking less, but better, mainstream lager and […]

Robot Food Secures Hawkes’ Position as the Saviour of Cider

Robot Food Secures Hawkes’ Position as the Saviour of Cider

Robot Food was appointed by Hawkes to tap into the mindset of the craft drinker and put cider on the craft agenda. The agency aimed to parallel the craft beer category by rejecting cider’s typical ‘farm grown’ cues and build on Hawkes’ existing assets.  Chris Shuttleworth, senior designer at Robot Food said: “By bringing ‘Eddie’ […]

Jägermeister and Proximity Barcelona Release a New Kind of Branded Content

Jägermeister and Proximity Barcelona Release a New Kind of Branded Content

Proximity Barcelona was recently chosen by Jägermeister to develop the marketing campaign for their new brand positioning of 2019, winning out over numerous proposals. Since then, the agency has been working on its first campaign which will now launch under the concept “Be the Meister.” This campaign takes the musical concept “featuring” one step further, creating a new type […]

Mike’s Hard Lemonade Celebrates Momentous Occasions in New Ads by Havas Chicago

Mike’s Hard Lemonade Celebrates Momentous Occasions in New Ads by Havas Chicago

Multidisciplinary studio Golden LA captures the joy of momentous occasions with a series of spots for Mike’s Hard Lemonade. Created by Havas Chicago, director Ross Cooper brings his knack for pioneering visual techniques to craft the trio of dynamic ads. Airing on May 6 on broadcast, the three new spots of “The Brighter Times” summer […]

Carling and BrandOpus Announce New Easy Carry Glassware to Ease On-Trade Queuing

Carling and BrandOpus Announce New Easy Carry Glassware to Ease On-Trade Queuing

Global branding and structure experts, BrandOpus, are continuing their ongoing partnership with Carling, one of Britain’s leading beers, serving up a glassware game-changer to an age-old problem with the launch of its new, iconic, easy-carry pint glasses. The glasses are designed to help pub goers carry up to four pints back from the bar when […]

GREY GOOSE Teams with Maison Labiche for New Limited-Edition Riviera Bottle

GREY GOOSE Teams with Maison Labiche for New Limited-Edition Riviera Bottle

GREY GOOSE Vodka and Parisian fashion label Maison Labiche have collaborated to create this year’s limited-edition GREY GOOSE Riviera bottle, and reveal a hand-designed capsule collection comprised of fashion and travel items, designed as an invitation for people to ‘Live Victoriously’ this summer. The GREY GOOSE x Maison Labiche limited edition Riviera bottle is the […]

Foster’s Friday Campaign Looks to Kick Off the Weekend with the Return of Brad and Dan

Foster’s Friday Campaign Looks to Kick Off the Weekend with the Return of Brad and Dan

Australian-born lager Foster’s – one of the most loved beer brands in the UK – is looking to put the fun back into Friday with a major on-trade campaign featuring the brand’s well-loved Aussie agony uncles Brad and Dan. The campaign, Foster’s Friday, gives drinkers the chance to win £1,000 in cash plus other prizes of […]

BrewDog Hacks Waze in Brazil to Highlight the Risks of Drunk Driving

BrewDog Hacks Waze in Brazil to Highlight the Risks of Drunk Driving

The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]

Reactive Tennent’s Lager Ad Questions How ‘Danish’ Carlsberg’s New Pilsner Really Is

Reactive Tennent’s Lager Ad Questions How ‘Danish’ Carlsberg’s New Pilsner Really Is

Tennent’s Lager has issued a cheeky reaction to a nearby ad placement from Carlsberg which is undergoing a trial-by-fire relaunch across the UK. The Danish beer brand has launched a new pilsner in a premiumisation drive that saw it promote tweets comparing its old brew to ‘piss’. It ran the creative just meters from Tennent’s stronghold […]

Wakefield Wines Launches Landmark Wine for 50th Anniversary, with Design by Denomination

Wakefield Wines Launches Landmark Wine for 50th Anniversary, with Design by Denomination

South Australian-based family-owned winery, Wakefield Wines, will release a rare, ultra-premium wine to celebrate 50 years of winemaking on 1st May, with standout packaging by drinks design specialist Denomination. The wine celebrates the founding purpose of the South Australian family winemaker, which was to craft new world wines to rival those of the old world, particularly […]

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