Global branding experts, BrandOpus, have worked with Creemore, a Canadian craft beer brand; creating a new brand strategy, visual identity and packaging. In 1987, their founder John Wiggins set out with passion and dedication to create a beer that celebrated the small Ontarian community of Creemore. Brewed with only the finest Creemore Spring water, then […]
This summer, Labatt sought to establish its relevance among its core demographics, particularly within the Great Lakes market. Given the region’s prominent “lake culture,” Labatt wanted to show how the brand deeply understands (and endorses) this summer time phenomenon. Labatt tapped Burns Group to create a campaign that was built on the idea that our […]
“I’ve always been fascinated by the distinct favour profiles that distilleries from each of the four corners of Scotland offer, and what they individually add to our whiskies. The Johnnie Walker Black Label Origin Series gives us the opportunity to take people on a guided tour of the whisky producing regions, with each edition delving deeper into […]
After announcing that he was off to space to prove Kronenbourg 1664 is ‘Le Taste Supreme’ in the universe, Eric Cantona has stuck to his guns and begun a rigorous training plan to prepare himself; or so the beer brand would have you believe. As a former-footballer, Kronenbourg long-term presence Cantona is highly versed in training schedules, though space […]
Brand design agency Vault49 unveiled its design for Baileys Tres Leches which launches in Mexico. The New York agency took inspiration from the world of handcrafted Latin American desserts to create the new packaging design that also fuses vibrant regional decoration with marbled cream splashes to celebrate the iconic flavour of Tres Leches. Leigh Chandler, […]
BrewDog is bringing the craft beer revolution to the streets, declaring a ‘Punk State’ across Europe. The mission will build off the success of the independent craft brewery’s Punk State activations in 2018, which achieved a reach of nearly a million on social media and saw 23,000 cans of the brewery’s flagship beer, Punk IPA, given […]
Finnish brewery Sinebrycoff is re-launching the craft range of their leading beer brand KOFF with a revolutionary redesign by international brand acceleration agency, bluemarlin. KOFF is a contemporary heritage brand that exists to transform moments into celebrations. Its craft range offers consumers exceptionally fresh tasting and high quality beers for occasions where the celebration demands […]
This summer Stella Artois is dethroning the OG red party cup and helping people everywhere upgrade their summer celebrations with the debut of its new Red Stella Cup. From backyard barbecues to brilliant beaches, the Red Stella Cup is perfect for all those “no glass allowed” moments that make summer, well, summer. Flip to a […]
With less than 48 hours until the official first day of summer, BACARDÍ rum, global superstars Major Lazer and Brazilian pop sensation Anitta announced the debut of “Make It Hot,” an upbeat and contagiously fun new summer song, as well as the rum brand’s new summer campaign, “Pass the Beat.” The worldwide debut of the song and […]
Newton Gin heralds from Sunny Somerset, distilled bottled and labelled on the grounds of the lovingly restored Newton House. The brief to branding experts Design Happy, was to really give the gin a sense of place and history to increase appeal to gin lovers, bar owners and retail buyers alike, whilst ensuring the gins unique […]