Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women’s Six Nations. In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the […]
Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields. The creative directors at McCann 1886, Theo Egbers and John Withers, were inspired […]
Mermaid Gin, from the Isle of Wight’s only distillery, has had a major makeover – with a striking new sculpted bottle, going plastic-free and switching to entirely recyclable materials- following a year-long research project backed by a private external investor. The flagship spirit of the four year old Isle of Wight Distillery and already stocked […]
Tiger Beer, in partnership with brand experience agency The Lab, has launched its first brand video and website in Japan. Following the introduction and implementation of its nationwide Trade Activation Platform, YŪKI in 2018, the brand has successfully created Tiger YŪKI bar in Tokyo and YŪKI Habitat in Fukuoka, and is on track to continue […]
19 Crimes, the wine that bought you the first talking wine label via the AR Living Wine Labels app, has launched a unique campaign via J. Walter Thompson Melbourne, that brings to life the rich and authentic story of the convicts turned colonists who feature on the brand’s labels. In the 18th and 19th centuries, […]
As a brand that grew up in neighbourhoods across the US, Jameson has always celebrated the unique places, sounds, and tastes found only in the neighbourhood bars. But nowadays, these bars are closing every day. In a time when people are struggling to connect and choosing their couch over their local bar, it’s more important […]
To kick off year two of the Modelo–UFC partnership, Modelo has released its first ad of 2019 featuring UFC fighter Brian Ortega, which will debut March 11. In the ad, Ortega is shown with his coach and friends, in the training facility and in the Octagon while his Fighting Spirit story is voiced over. Ortega […]
A three year refurbishment programme has begun at Bunnahabhain Distillery on Islay, as its owners, spirits and wine producer, Distell International invests £10.5m in an extensive upgrade and refresh of the iconic distillery. Located in the most northerly point of the island, Bunnahabhain has experienced many changes over the years. As part of the upgrade, […]
After using its bumper buy of Super Bowl spots to launch its #corntroversy ‘ingredient transparency’ campaign, Bud Light is once again using a very public window – the Oscars ad break – to shame MillerCoors over its use of ‘corn syrup’ as part of the brewing process. The public spat began at 2019’s Super Bowl […]
Based on the overwhelmingly positive response from drinkers, New England’s leading independent craft brewer, Samuel Adams, is giving fans another reason to join the “haze craze”: a juicy, hazy beer called New England Pale Ale. Like Sam Adams’ original New England IPA, the new beer is rich in flavour, and even more sessionable and balanced […]