Stella Artois and Water.org co-founders Matt Damon and Gary White are rallying America to “Pour it Forward” by choosing Stella Artois to help end the global water crisis – and they’re challenging some famous friends to spread the word, starting with Sarah Jessica Parker. “Pour it Forward” is Stella Artois’ take on the goodwill trend of “Pay it Forward” – […]
The Macallan has unveiled a new and remarkably rare, limited edition single malt whisky. With only 250 individually numbered bottles available worldwide; The Macallan 52 years old 2018 is never to be repeated. This latest addition to The Macallan collection has been slowly matured for fifty-two years in one exceptional, hand crafted first fill European […]
Global branding experts, BrandOpus, have worked with Molson Coors to rebrand its Molson portfolio of beers, including Molson Canadian. The bold rebrand encompasses every aspect including a new iconic identity for Molson and a new brand strategy and architecture across one of Canada’s favourite portfolios of beers, including Molson Canadian, Molson Export, and Molson Dry. […]
Budweiser released its Super Bowl LIII commercial, bringing its long-term commitment to renewable electricity to the biggest stage of the year. Last year, Budweiser announced its commitment to be brewed with 100% Renewable Electricity from Wind Power, and to celebrate, the King of Beers will showcase this commitment in a commercial titled, “Wind Never Felt […]
A partnership built in Leeds: leading craft brewery Northern Monk and strategic branding agency Robot Food team up to evolve and future-proof the brand following a wildly successful Crowdcube campaign. Founded in a parent’s cellar in 2013, Northern Monk is now one of the UK’s most renowned breweries. As two Leeds-based businesses operating at the […]
This Valentine’s Day Edinburgh Gin is launching a gin-first – Botanical Bouquets. The Scottish distiller has played Cupid, coupling up two of Valentine’s most sought after gifts – flowers and gin. Using the same botanicals as the blushing pink recipe of Edinburgh Gin Valentine’s, each striking bouquet contains an arrangement of charming chamomile daisies, hot […]
In order to remain at the forefront of cocktail innovation in the UK, Grey Goose has appointed Ambre Morin as the Brand Ambassador for the UK. Ambre comes directly from Grey Goose in France, deeply rooted within Parisian cocktail culture. Ambre has the task of bringing the brand to life within the UK’s ever expanding and changing cocktail scene. […]
Mark Anthony Brands approached Pearlfisher with the strategic vision of creating a premium Canadian whisky brand for a modern consumer. Working in close collaboration throughout the entire process, the design agency brought this vision to life, creating the brand identity and brand world for innovative new challenger and Canadian whisky brand, BEARFACE. Unlike other whisky […]
Heineken APAC launches its first global campaign targeting various festive seasons, initially rolling out in 15 Asian markets in the first quarter of 2019, including China and Vietnam. Building on the brand’s new global creative approach of a refreshing perspective on common beliefs, Heineken’s new campaign invites people to enjoy the holiday season to the […]
Sydney Beer Co. has announced the second instalment of its ‘Sydney Time’ campaign – the ‘Sydney Beer Co. Summer Price Index‘ – a temperature-related pricing initiative, via BD. The innovation uses real-time weather data to create a temperature-related discount of up to 49% live on your smartphone. Beer drinkers are encouraged to monitor the daily […]