How do you get young drinkers to think twice about driving drunk, when they don’t listen to authority figures? You let them speak to themselves… from the future. In a CSR campaign titled ‘Your Future Self’, developed by BBH China, Anheuser-Busch InBev (AB InBev) owned beer brand Harbin has addressed the issue of drink-driving through […]
The Macallan, one of the world’s most admired single malt Scotch whisky, has unveiled a new release to its highly regarded Fine & Rare collection, the 1978 vintage. This highly exclusive spirit will be limited to 243 bottles globally with only five bottles allocated to the US market this year. Made with the very best […]
An innovative wine distribution channel where samples are delivered in miniature bottles for in-home tastings is providing a new avenue for Australian wine sales in China. South Australian startup Trust in Taste is preparing to ramp up its marketing and production ahead of Chinese New Year celebrations in late January and early February. The channel involves targeted […]
Hennessy, one of the world’s best-selling Cognac, announced a first-ever collaboration with fashion house Opening Ceremony to celebrate an encounter of two cultures – “East Meets West” – with an X.O-inspired limited-edition collector’s piece. Available here, the Hennessy X.O “East Meets West” Travel Bag by Opening Ceremony is inspired by co-founders’ Carol Lim and Humberto Leon’s heritage and world […]
Creative agency Pablo, has launched the first communications campaign for Warner Edwards gin. The gin category in the UK is on fire: category growth was plus 28% YoY in 2017; there are now 55 million bottles of gin sold in the UK every year, worth £1.5bn. And growth in the first half of 2018 is […]
Brand design agency Buddy, have launched their 2018 edition of their award-winning mulled wine collection. “Come Christmas time, we like to send a bottle of traditional mulled wine to our clients and friends so they can enjoy a festive tipple on us. Reimagined each year, our designs have ranged from 2012’s Original Winter Warmer (the […]
The Department for Transport and 23red have launched the latest execution of the THINK! campaign, made in conjunction with production company Fully Focused, that aims to encourage young people to confront their friends about drink driving. THINK! is the UK government’s designated road safety campaign, established in 2000. This specific execution delivers on THINK!’s proposition […]
The Carlsberg Group has acquired 28.5% of the shares in Viacer. Viacer is the controlling shareholder of Super Bock Group, holding 56% of the shares in the company. The other 44% of the shares in Super Bock Group are owned by Carlsberg. Viacer continues to be controlled by our partner and consequently, Super Bock Group […]
William Grant & Sons announced that its Global Brand Ambassador for Tullamore D.E.W. John Quinn has been elected as the Vice Chair of the Irish Whiskey Association (effective 1 January 2019). John joined Tullamore D.E.W. in 1974 and has worked with the brand ever since. He commented: “I’m delighted to represent William Grant & Sons […]
Time Out, a leading global media and entertainment brand, is teaming up with William Grant & Sons UK and its premium spirits brands for the return of Hotboozapalooza, its hot cocktail festival. Curated by Time Out London’s drinks editor, this anti-mulled wine event is back for a second year on Wednesday 12th December and sees […]