Johnnie Walker has launched the final and fifth edition in the John Walker & Sons Private Collection, 28 Year Old Midnight Blend – a smooth and indulgent Scotch Whisky to be shared amongst friends and best enjoyed after dinner. Only 3,888 limited-edition, individually numbered collectible decanters of this decadent Scotch have been released, with each […]
Next time you are visiting The Guinness Storehouse in Dublin, your adventure will be even more memorable thanks to the introduction of the Guinness STOUTie, the ultimate way to make your pint your own. Launching on November 1st to mark International Stout Day, a worldwide celebration of the distinctive beer style, visitors to The Guinness […]
Anheuser-Busch InBev transforms its image from being perceived as an alcohol behemoth that eats up smaller breweries, to a company that small brewers can benefit from, with its new campaign ‘Brewers on Tap’. The campaign consists of three films, where beer educator Christina Perozzi chats with the founders of three ABI-owned breweries — Jaron […]
In the latest work from AJF Partnership, a GrowthOps business, Remedy Kombucha encourages consumers to give sugar a good kick in the lumps. Having started Remedy on their kitchen bench in 2012, Sarah and Emmet Condon have grown Remedy to become Australia’s leading kombucha brand. With a great-tasting product that naturally contains no sugar and […]
Family-owned Champagne house Edouard Brun has launched a limited edition porcelain bottle costing €8,000, which it claims is the first of its kind in Champagne. The Aÿ-based producer collaborated with German porcelain producer Reichenbach and American artist James Rizzi on the bottle, which is designed to protect the liquid from ultraviolet light. Called Cuvée Sensorium, […]
Experience marketing specialists Sense, helped two up-and-coming wine brands raise their profiles through separate festival activations around the UK. Dark Horse Wine tours the UK proving you should never underestimate the underdog Up-and-coming Californian wine brand Dark Horse Wine targeted three UK festivals this summer with an experiential campaign designed to showcase its range of bold […]
Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]
Beer brand Plantan has turned itself into a verb with their new campaign from WMC/Grey. ‘To Plantan’ is the act of lying doing, unwinding and enjoying a beer – and in their super chilled new TVC, everyone seems to be joining in. The spot was directed by Dominik Miskovsky, who was also DOP on the […]
A top secret collective of Scotch whisky industry experts have come together to form an independent whisky bottling brand, known as the Whisky Illuminati. A collective with over 200 years combined experience, Whisky Illuminati’s members are a panel of the most discerning and respected noses and palates in the whisky industry to showcase one-off series’ […]
It’s not quite reached the levels of consumption that had Hogarth picking up his etching needle in the 1750s, but a craze for gin has gripped the UK. In 2017, sales of bottles of gin in the nation rose by more than a quarter on the previous year. The thirst for new flavours and small-batch […]